Communications Manager

Grand Rapids, MI (Hybrid)

$44K/yr – $47K/yrManager2+ years expFull time

Posted 6 weeks ago

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Job Summary

Build and own cross-organization brand storytelling and external communications for a mission-driven nonprofit, turning brand standards into consistent messaging across events, governance, fundraising, and digital channels.

  • Own brand alignment across campaigns, events, and external decks to drive consistent student-centered storytelling.
  • Lead the annual communications plan across print, digital, and fundraising channels in collaboration with the senior leadership team.
  • Manage website, social, and press outreach to grow audience and inform leadership decisions.

Job Description

Responsibilities

  • Adhere to WMCAT’s brand standards and organizational voice, with a commitment to asset-framing language and student-centered storytelling; support internal and external stakeholders in brand and messaging application.
  • Maintain the integrity of WMCAT’s brand and ensure cross-organization alignment with brand standards on all collateral and external presentations of note, including but not limited to: board meetings, community partner presentations, and WMCAT events.
  • Manage and contribute to WMCAT’s annual communications plan through efforts including but not limited to: print collateral, e-newsletters, website, social media, awards nominations, supporting and preparing colleagues for external engagements, and fund development communications.
  • Collaborate with the Senior Director of Development + Communications to implement updated messaging or communications strategies.
  • Coordinate content for WMCAT’s print newsletter, sent 2-3 times each year, working in collaboration with a writing consultant and graphic designer.
  • Develop and implement engaging social media campaigns for a variety of WMCAT programs and events to advance and grow engagement around programming, events, fundraising, and messaging goals.
  • Manage WMCAT’s website, ensuring accurate, timely, and data-driven engagement with a focus on audience growth.
  • Draft and disseminate press releases.
  • Coordinate with the Senior Director of Development + Communications for photography and videography (stock, project, social media, program, event coverage, etc.) and make plans for capturing with internal colleagues.
  • Organize WMCAT's print and digital assets (i.e. newsletters, photography, video) and connect colleagues to needed resources.

Requirements

  • Bachelor’s degree in communications, public relations, marketing, or a related field.
  • Two or more years of experience in communications, public relations, or marketing.
  • Strong written and verbal communication skills to connect with a diverse group of people.
  • Excellent organizational skills, attention to detail, and desire to maximize efficiency in the role.
  • High proficiency in computer skills, and experience with Microsoft Office 365, Canva, Adobe Creative Suite, and project management software.

Preferred

  • Record of impactful written and digital communications.
  • Experience in creating and implementing brand-aligned messaging for different audiences and channels.
  • Proficiency with various social media platforms including Facebook, Instagram, LinkedIn, and TikTok.
  • Cultural competency and emotional intelligence to work with individuals from varied backgrounds and foster open communication among diverse stakeholders.

Benefits

  • 15 days of PTO
  • 15 paid holidays
  • Birthday day off
  • Half-day Fridays during the summer
  • Simple IRA with employer match of up to 3%
  • Health Care Plan (Medical, Dental, and Vision), premium 65% (average) paid by employer
  • Life Insurance (Basic, Voluntary, and AD&D)
  • Paid Family Leave
  • Professional development and opportunities for personal growth

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