Responsibilities

• Serve as the communications lead for a portfolio of Hormel Foods brands, providing strategic counsel and communications support to brand marketing teams and business units.
• Develop and execute integrated communications plans that support brand campaigns, product launches, partnerships, sponsorships, innovation initiatives, and key business priorities.
• Identify and develop compelling storytelling opportunities that generate earned media coverage and social conversation while strengthening brand reputation and driving business growth.
• Build and maintain strong relationships with media, influencers, content creators, and external partners.
• Develop proactive media relations strategies, create media materials, and pitch stories to consumer, lifestyle, trade, business, and industry media.
• Partner with marketing teams to ensure earned media, influencer engagement, social content, and experiential activations work together to maximize impact.
• Provide communications counsel during campaign development, helping identify opportunities, mitigate risks, and strengthen storytelling approaches.
• Support reputation management and issues preparedness by identifying emerging trends, monitoring media and social conversations, and collaborating on response strategies when needed.
• Develop briefing materials, key messages, talking points, and media training support for brand leaders and company spokespeople.
• Manage agency partners, including scope development, budget oversight, planning, execution, and performance evaluation.