Responsibilities

• Admissions & Enrollment Communications: Develop and execute a comprehensive communications calendar aligned with the annual admissions cycle, including open house events, application deadlines, and enrollment milestones.
• Admissions & Enrollment Communications: Write, design, and produce persuasive print and digital materials for prospective students and families, including view books, brochures, letters, email campaigns, and program fact sheets.
• Admissions & Enrollment Communications: Craft personalized, relationship-centered outreach communications at each stage of the enrollment funnel, from initial inquiry through deposit and matriculation.
• Admissions & Enrollment Communications: Partner closely with the admissions and marketing team to align messaging strategies with enrollment targets and institutional priorities.
• Admissions & Enrollment Communications: Manage yield communications to admitted students, including event invitations, scholarship notifications, and “why choose us” campaigns tailored to the interests of prospective families.
• Digital Marketing & Social Media: Develop and manage paid digital advertising campaigns targeting prospective families in the school’s geographic and demographic markets.
• Digital Marketing & Social Media: Maintain and update admissions-related website content, ensuring accurate, engaging, and SEO-optimized pages that reflect current programs, tuition, and deadlines.
• Digital Marketing & Social Media: Monitor and report engagement analytics and adjust communications strategies to maximize reach, inquiry conversion, and event attendance.
• Content Development & Brand Stewardship: Produce original written and multimedia content that highlights student achievement, faculty distinction, co-curricular programs, and the school’s Catholic mission and values.
• Content Development & Brand Stewardship: Ensure all external-facing communications reflect consistent brand voice, visual identity, and Catholic identity standards.
• Content Development & Brand Stewardship: Interview students, alumnae, faculty, and families to source compelling stories that support recruitment and enrollment messaging.
• Content Development & Brand Stewardship: Collaborate with the Communications and Marketing team on institutional publications and broader school communications as needed.
• Event Support: Develop pre- and post-event marketing communications for Open Houses, Shadow Days, Placement Test events, and Accepted Student Days.
• Event Support: Support on-site communications logistics at admissions events, including signage, presentations, registration forms and promotional materials.
• Event Support: Coordinate with alumnae and parent ambassador programs to amplify word-of-mouth recruitment efforts.
• Relationship Management: Assist in maintaining the accuracy and integrity of prospective student data in the Admissions CRM throughout the enrollment process.

Requirements

• Bachelor’s degree in communications, Marketing, Journalism, Public Relations, or a related field.
• Minimum of 1–3 years of professional experience in communications, marketing, or public relations; experience in an educational setting preferred.
• Exceptional written and verbal communication skills with demonstrated ability to write for diverse audiences, including teenagers and parents.
• Proficiency in email marketing platforms (e.g., Constant Contact, Salesforce, Emma, or equivalent), CMS platforms, and social media management tools.
• Experience with digital advertising (Meta Ads, Google Ads) and analytics tools (Google Analytics, etc.).
• Strong project management skills and the ability to manage multiple campaigns and deadlines simultaneously.
• Commitment to and understanding of Catholic education and the school’s mission of forming young women in faith and scholarship.

Preferred

• Experience working in Catholic secondary or higher education admissions or marketing.
• Familiarity with enrollment management CRM systems (e.g., Blackbaud, Finalsite, or similar).
• Graphic design skills and proficiency in Adobe Creative Suite or Canva.
• Experience with photo and video production and editing for social media or marketing purposes.
• Understanding of the unique motivations and concerns of families exploring all-girls education.