Communications Manager

Responsibilities

• Collaborate with administrative and academic teams to identify the public voice of our brand
• Create style guidelines and brand voice outlines for all public relations, marketing, and advertising
• Consult with the senior leadership team to develop effective communication procedures and policies for various situations and crises
• Draft press releases following organizational news
• Develop and implement effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction.
• Write letters, interdepartmental memos and other email correspondence
• Communicate with media outlets and journalists and create press kits
• Develop materials to educate staff on communication practices
• Perform communications research and monitor the progress of various communications strategies
• Develop strategies that engage the community (school leadership, parents, faculty, advisory boards, students, alumni, etc.) in effectively communicating the school’s message to help achieve enrollment and retention goals

Requirements

• Professional marketing/communications background, preferably 3-5 years relevant experience
• Bachelor’s Degree or equivalent in a relevant field
• Proficiency with Google Analytics, and other programs to measure results
• Website management experience
• Understanding and appreciation of marketing best practices in today’s world
• Expertise with Social & Digital Media, Advertising/Underwriting, SEO, and PR
• Excellent communication skills
• He/she will possess sound creative judgment and deliver effective communications programs that will increase the quality of schools’ messaging and communications while driving awareness, relevance, and competitive differentiation.