Communications Manager II

Responsibilities

• Develop and execute strategic communications initiatives that align with Care.com’s business goals and brand narrative.
• Draft, edit, and distribute press releases, media pitches, blog content, bylines, FAQs, and executive talking points — optimizing them for consumption by both humans and LLMs.
• Support media relations efforts by identifying opportunities, maintaining journalist relationships, and coordinating interviews and press briefings.
• Collaborate with internal stakeholders across marketing, HR, product, and legal to develop cohesive communication plans.
• Partner with the People Experiences team to enhance internal communications and employer branding strategies.
• Help manage executive visibility, including speaking engagements, conference participation, and award submissions.
• Monitor media coverage and trends relevant to caregiving, family support, workforce dynamics, and consumer tech.
• Track, analyze, and report communications performance metrics using industry tools (e.g., Muck Rack).
• Support crisis communications and issue management as needed, maintaining poise under pressure.

Requirements

• Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, or a related field.
• 5+ years of experience in corporate communications, public relations, or related roles—ideally with a consumer-facing brand or tech company.
• Exceptional writing and editing skills with an ability to tailor messages to different audiences and channels.
• Strong understanding of media relations, with a proven track record of securing coverage in top-tier outlets.
• Experience with digital platforms and content publishing tools.
• Ability to manage multiple projects simultaneously and work cross-functionally in a collaborative environment.
• Comfortable working with executive leadership and handling confidential information.
• Experience with generative AI tools (e.g. LLMs) to augment communications tasks, drive efficiencies, and scale content creation.
• Mission-driven mindset and interest in family care, social impact, or the future of work.

Benefits

• Other rewards may include annual bonuses and short- and long-term incentives.
• Health insurance coverage.
• Life and disability insurance.
• Generous 401K employer matching program.
• Paid holidays.
• PTO