Senior Account Executive, Consumer

Responsibilities

• Manage significant cycles of media inquiries as well as proactive relationships with key national media/influencers
• Identify, create, and grow relationships with target media/influencers to appropriately engage, pitch, and build news stories
• Serve as day-to-day counsel to clients and agency stakeholders, manage high-profile campaigns across diverse teams, providing key and tactical recommendations and anticipating needs
• Develop and lead brainstorming and execution of integrated communications plans, inclusive of traditional media, substackers and creators, aimed at changing perceptions and achieving specific business goals
• Integrate and gather information across teams, clients, and partners as needed for projects
• Lead/partner on projects that demonstrate strategic planning and creative thinking as well as drive news and launches for events
• Contribute to the development and execution of integrated digital/social/broadcast campaigns
• Keep a pulse on consumer trends and share trending insights across the outdoor gear and automobile industry with team and clients.
• Negotiate and manage client expectations and satisfaction; Assure internal and external stakeholders are aligned
• Maintain and grow client relationships by contributing to the development and implementation of communication strategies, executing on projects (leading where appropriate).

Requirements

• 3-5 years of experience in integrated communications/PR, preferably in an agency setting and/or within an applicable industry.
• Exceptional media relations background with demonstrated capacity of working with global business, consumer media, and ability to manage story development.
• Proficiency with Microsoft Office suite (particularly Outlook, Word, SharePoint, PowerPoint, and Excel)

Preferred

• High level of initiative; takes accountability for role on projects
• Demonstrated ability to establish strong client relationships
• Has established editor relationships and has proactively placed stories
• Client and business environment: Customer service orientation is a must. Job pressure may exist from requirement of handling multiple tasks
• Experience working with colleagues in multiple locations
• Fast-paced team environment (frequent tight deadlines, multitasking, etc.)
• Strong presentation and consulting skills
• May need to work more than 40 hours per week on occasion

Benefits

• Comprehensive benefits program including medical, dental, and vision coverage
• Pretax accounts including HSA (company match), Medical & Dependent Care FSA
• Generous time off including PTO, Holidays, Annual Wellness Break, Summer Fridays and Personal Days
• Short & Long-Term Disability, paid by company
• Parental Leave, up to 12 weeks for birthing and non-birthing parent
• Caregiver Leave, up to 2 weeks to help eligible family member with serious health condition
• Community Engagement, up to 24 hours
• Bi-annual Wellness Credits, up to $300 per year
• Support with home office equipment
• Monthly Technology Credit (to offset internet / phone costs)