Responsibilities

• Support proactive media relations, including developing newsworthy storylines, pitching education, business, and trade press, building media relationships, managing reactive requests, and securing high-quality earned coverage.
• Develop external messaging that clearly communicates Discovery Education’s value, leadership, and innovation.
• Draft, edit, and publish press releases, media statements, bylines, op-eds, talking points, FAQs, and briefing materials.
• Work cross-functionally to manage communications for corporate announcements, including product launches, partnerships, research releases, and organizational milestones.
• Build and maintain media lists for ongoing relationship development and unique news or story opportunities.
• Partner with Advocacy, Content Marketing, and Growth to identify and develop partner impact stories, securing earned coverage leveraging partner voices in priority outlets and regions.
• Coordinate partner communications, ensuring consistent storytelling across collaborations with corporate partners, supporting both programmatic impact and corporate storytelling objectives.
• Leverage AI tools to enhance communications workflows, including drafting first-pass content, analyzing message performance, and accelerating research for communications initiatives.
• Monitor industry coverage and track communications KPIs, keeping pace with changing success measures based on shifting influence models and AI tools.
• Amplify Discovery Education’s thought leadership platform through earned media stories in priority areas such as instructional innovation and career readiness.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field required
• 5+ years of communications, PR, journalism, or related experience, ideally in K–12, EdTech, technology, or mission-driven organizations
• Proven experience developing and executing external and internal communications plans with measurable business impact
• Proficiency with communications metrics and media monitoring tools (e.g., Meltwater, Cision, MuckRack or similar)
• Exceptional writing and communication skills
• Strong cross-functional partnership skills; experience coordinating inputs, aligning stakeholders, and delivering communications on deadline
• Experience applying data (media monitoring, engagement metrics, qualitative feedback) to refine messaging and prioritize opportunities
• Comfort using communications tools, including AI-enabled tools, to accelerate research and first drafts—paired with strong judgment, fact-checking, and brand standards
• Demonstrated ability to deliver measurable communications outcomes (earned coverage, engagement, awareness) and adjust approach based on results
• Experience tailoring messages to key audiences (educators, district leaders, partners, and employees) and anticipating questions to improve clarity and resonance

Benefits

• Discovery Education believes empowering each team member is vital to cultivating high performing, highly engaged teams. Being a part of our team means we partner together to achieve mutual goals. To this end, Discovery Education offers a robust and comprehensive insurance package. You can find a complete listing on our Career Page.
• Along with traditional insurance offerings, our inclusive offerings center around:
• Career Development Ownership - Be the driver of your success!
• Continuing Education AND Tuition Reimbursement Programs
• Mentorship program and collaboration with veteran leaders
• Constant opportunities for cross-functional training and skill building
• Uncapped career growth
• Team Member Wellness – When you feel great, you do great work!
• Leave for life’s moments including 7 recognized holidays
• Take PTO without the vacation guilt