Communications Manager

Fredericksburg, VA (Hybrid)

$46K/yr – $50K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Owns a broad community-marketing mix: brand comms, events, donor engagement, CRM analytics, and grassroots partnerships to drive volunteer recruitment and fundraising.

  • Own communications and content to build awareness and donor engagement across newsletters, blogs, social, and website with brand consistency.
  • Lead events, stewardship, and community outreach with tight timelines, sponsorships, and post-event follow-up to optimize fundraising pipelines.
  • Oversee CRM data, donor engagement metrics, and analytics to inform planning and impact reporting.

Job Description

Responsibilities

  • Manage Communications & Marketing: Create and maintain newsletters, blogs, email campaigns, social media content, marketing materials, and website content to increase volunteer recruitment, donor engagement, and community awareness. Lead implementation of the organization’s marketing plan while maintaining brand standards.
  • Coordinate Events & Projects: Coordinate and lead fundraising events, outreach initiatives, stewardship activities, and community engagement events. Manage timelines, logistics, sponsorship tracking, registration management, vendor coordination, communication materials, event implementation, and post-event follow-up.
  • Support Fundraising & Donor Engagement: Manage annual giving campaigns, sponsorship outreach, donor stewardship, fundraising initiatives, Giving Tuesday, and community partnership cultivation. Assist with grant research, writing, tracking, and reporting. Help strengthen a philanthropic culture that advances the mission of BBBS.
  • Oversee CRM & Analytics: Serve as the primary staff member responsible for maintaining donor records within the customer relationship management database. Track donor engagement, communication performance, sponsorship outcomes, event participation, and outreach metrics to support organizational planning and decision-making.
  • Lead Community Engagement Efforts: Represent BBBS at community events, networking opportunities, presentations, and outreach activities. Build and strengthen relationships with donors, sponsors, businesses, civic organizations, and community partners.
  • Support Volunteer Recruitment & Outreach: Assist with volunteer recruitment through presentations, community outreach, tabling events, and engagement activities. Professionally communicate the mission and impact of BBBS to diverse audiences.
  • Collaborate & Problem Solve: Work closely with the Executive Director to implement strategic priorities, improve systems and processes, manage multiple projects, and support organizational growth. Manage interns and volunteers assigned to outreach, communications, fundraising, marketing, or event-related projects.

Requirements

  • Bachelor’s degree in nonprofit management, communications, marketing, public relations, business, or a related field required.
  • 3-5 years of relevant experience in nonprofit development, fundraising, communications, marketing, event coordination, outreach, community engagement, or a related field required.
  • Valid US driver’s license, insured vehicle, and willingness to travel locally required.
  • Ability to lift up to 25 pounds required.
  • Strong technology skills required, including Microsoft programs.

Preferred

  • Experience with graphic design programs, email marketing platforms, social media platforms, and website content management systems strongly preferred.
  • Experience with donor databases or customer relationship management systems preferred.
  • Experience coordinating events, managing timelines, balancing multiple projects, and working independently preferred.

Benefits

  • Starting Salary: $46,000-$50,000 (40 hours/week).
  • Benefits: Generous paid holidays, paid time off while office is closed between December 24 – January 1, paid time off that increases with tenure, 4% retirement contribution, Life and Long-term Disability Insurance, and mileage reimbursement.
  • Hybrid Schedule: Requires in-person work at the office, with opportunities for remote work. Regular evening and weekend commitments are required to support events, outreach activities, and community engagement, with flexibility to adjust scheduling accordingly.
  • Training: Professional development and learning opportunities.
  • Inclusive Culture: We recognize, affirm, and celebrate the backgrounds, lives, and experiences of all our stakeholders, including youth, families, donors, volunteers, and staff.
Big Brothers Big Sisters Greater Fredericksburg logo

Big Brothers Big Sisters Greater Fredericksburg

Big Brothers Big Sisters provides children facing adversity with strong and enduring, professionally supported one-to-one relationships that change their lives for the better, forever. We help boys and girls achieve their full potential through long term, meaningful relationships with carefully screened, dedicated volunteers. Independent research shows that after only 18 months in a Big/Little match, these children are twice as likely as their peers to avoid drug use, perform better in school and interact better at home and in the community.

Fredericksburg, Virginia, USA
5 employees (1 in marketing)

Traffic Signals

Monthly Visitors
3.1K
Traffic Source Mix
Search
32.4%
Direct
41.9%
Referral
12.7%
Social
10%
Paid
1.9%

Headcount Trend

Current headcount: ~5

Marketing Team

Marketing Team Size
1 (20% of company)