Communications Manager

Responsibilities

• Write, edit, and proofread institutional and marketing communications, including website copy, email and SMS messaging, press materials, program descriptions, direct mail, and other audience-facing content.
• Develop stories that communicate Bethel Woods’ mission, history, education programs, community connections, and impact, collaborating with internal teams to gather accurate information and participant perspectives.
• Maintain a consistent brand voice and tailor messaging to different audiences and channels.
• Manage integrated editorial and content calendars, coordinating priorities, deadlines, approvals, and publication across platforms.
• Develop and execute organic social media strategy across relevant platforms, including Facebook, Instagram, TikTok, and LinkedIn.
• Plan, write, schedule, and publish content supporting concerts, festivals, The Museum, camping, education programs, fundraising, and institutional initiatives.
• Collaborate closely with Visual Content Coordinator on photography, video, storytelling, and event coverage, providing content briefs and coordinating production needs and deadlines.
• Monitor community engagement and respond to comments and messages in coordination with customer service and other departments.
• Track engagement, audience growth, and content performance and recommend improvements. Coordinate organic content with the Integrated Marketing Manager’s paid campaigns.
• Own website content planning, writing, editing, and accuracy, keeping program descriptions, event information, guest guidance, and institutional pages current.

Requirements

• Bachelor’s degree in Communications, Public Relations, Marketing, English, Journalism, or a related field, or equivalent relevant experience.
• Minimum six years of related professional experience; experience in arts, entertainment, nonprofit, tourism, or event communications preferred.
• Exceptional writing, editing, and proofreading skills, with work samples demonstrating effective institutional storytelling and audience-facing communications.
• Experience planning and executing organic social media content and managing community engagement.
• Experience managing website content through a content management system and coordinating updates with technical or creative teams.
• Familiarity with email/SMS platforms, audience segmentation, communication calendars, and performance reporting; experience with Hive, Mailchimp, ticketing or CRM platforms, and survey tools is a plus.
• Strong organizational skills, editorial judgment, attention to detail, and ability to manage multiple projects and deadlines.
• Proficiency with Microsoft Office and comfort learning digital publishing and project-management tools such as Monday.com.
• Ability to work independently and collaboratively and provide clear direction on content.
• Interest in arts, culture, live entertainment, and the nonprofit mission of Bethel Woods Center for the Arts.