Responsibilities

• Partner with our executives, customers, investors, and other leaders at Webflow to develop key narratives we want to bring to market, secure buy-in from leadership on comms strategy, and activate it across all earned and owned media channels.
• Oversee and execute all aspects of Webflow's external communications strategy, including developing and implementing media plans, coordinating press opportunities, and collaborating closely with internal comms, social, and employer brand to ensure consistent messaging across every channel.
• Own executive voice strategy: partner directly with the C-suite on press opportunities, speeches, op-eds, and thought leadership.
• Lead external press relations by managing PR agencies to deliver strategic, measurable results, while partnering with internal comms, social, and employer brand teams to ensure Webflow’s story is amplified with clarity and impact.
• Develop and maintain lasting relationships with key business and tech media to ensure they understand Webflow’s unique position as the agentic web marketing platform.
• Advise the executive team on communications strategy and thought leadership opportunities, preparing them to maximize opportunities including media interviews and public engagements (e.g., keynotes, podcasts, etc.).
• Work cross-functionally with marketing, product, and other teams to amplify and extend the reach of our biggest campaigns and company milestones.

Requirements

• 8+ years of experience in communications, PR, and/or brand leadership roles, with a track record of shaping and executing external communications strategies at high-growth or enterprise technology companies.
• Deep understanding of the technology industry and the ability to translate complex concepts (e.g. AI, product innovation, market dynamics) into clear, compelling narratives.
• Proven success managing PR agencies to deliver measurable results in media coverage, share of voice, and reputation impact.
• Are exceptional written and verbal communication skills, with fluency in executive voice and thought leadership.
• Possess strong media relations experience and established relationships with key business and tech journalists.
• Have experience building and executing crisis communications plans, with the judgment to advise executives in high-pressure moments.
• Measure the impact of communications efforts by using data to guide strategy.
• Have demonstrated project management skills and the ability to balance multiple priorities in a fast-paced environment.
• Enjoy having a collaborative approach that enables you to partner seamlessly with internal comms, social, and employer brand to drive consistent storytelling across all channels.
• Stay curious and open to growth — demonstrating a proactive embrace of AI, and actively building and applying fluency in emerging technologies to elevate how we work, drive faster outcomes, and expand collective impact.

Benefits

• Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
• Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
• Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.
• Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
• Wellness for the whole you. Access to mental health resources, therapy and coaching.
• Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
• Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts.
• Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.