Responsibilities

• Develop and execute marketing, communications, and public relations strategies that increase awareness of The Salvation Army's mission, programs, services, fundraising efforts, and community impact.
• Serve as the primary communications and media relations contact for the organization in Dane County. Build and maintain relationships with media outlets and community partners and coordinate media opportunities, interviews, and public announcements.
• Create, write, edit, and distribute content for social media, website, email campaigns, newsletters, press releases, fundraising appeals, annual reports, presentations, and other marketing materials.
• Manage and maintain the organization's website, social media platforms, and digital communications channels.
• Develop and execute digital marketing campaigns that increase engagement, event participation, volunteer involvement, and donor support.
• Create and coordinate photography, video, graphics, and other visual content that communicates mission impact and organizational priorities.
• Ensure consistent branding and messaging across all communication channels in alignment with Salvation Army standards.
• Support fundraising, donor stewardship, major organizational initiatives, and capital projects through strategic storytelling, communication planning, and promotional materials.
• Lead all marketing, communications, media relations, and promotional activities for the annual Red Kettle Campaign and Capital Campaign.
• Monitor and report on communications and marketing performance metrics and recommend strategies for increasing reach and engagement.

Requirements

• Education: Bachelor’s degree in one of the following or a related field: Communications, Public Relations, Marketing, Nonprofit Management, Business Administration Preferred
• Experience: 3 years of progressively responsible experience in community engagement, volunteer management, public relations and event planning
• - OR any equivalent combination of training and experience which provides the required knowledge, skills, and abilities.
• Certifications: Valid Wisconsin Driver’s License with clearance to drive from TSA insurance.

Benefits

• Competitive Salary
• Flexible schedules and a casual dress environment
• Generous paid time off benefits (vacation, sick time, personal time, and 11 paid holidays)
• Tuition reimbursement
• Employee Assistance Program, providing 24/7 support, resources, and referrals to help you in your work and personal life
• Insurance benefits: excellent health, dental, vision, life, disability
• Discounts available for pet insurance, auto insurance, and home insurance
• Full-time employees scheduled to work 30 or more hours per week will be eligible for full benefits, including health, dental, vision and hearing benefits, basic and voluntary life benefits, holiday pay and paid time off, which is pro-rated based on their regularly scheduled work week.
• Exempt Employees: Health, dental, vision, and hearing benefits, as well as basic and voluntary life benefits, will begin on the first day of the month following 30 days of employment.
• Other Benefits and Perks Offered: