Responsibilities

• Franchisee Client Counsel & Strategic Advocacy: The Lead Counselor—Serve as the primary agency face to the NW Owner/Operator Boards. You own the relationship, lead the boardroom presentations, and win the trust of 20+ independent, successful business owners.
• Multi-Market Collaboration: Partner with agency leads in LA, DC, Philly, and Chicago to share best practices and ensure the Northwest is participating in high-profile national initiatives.
• Multicultural & Community Liaison: Act as the bridge between local franchisees and community leaders, specifically focusing on multicultural entities and nonprofits to ensure the brand is authentically represented and respected in diverse NW communities.
• Strategic Oversight: Social, Influencer & Talent: Oversee the regional social media communications strategy; partner with internal social specialist departments to ensure content is local relevant and aligned with NW Owners' business goals.
• High-Impact Partnership Management: Provide strategic direction for partnerships involving professional athletes and sports teams; ensure these collaborations are leveraged effectively across social and earned channels to amplify the brand.
• Omni-Channel Amplification: Ensure that the national and local marketing calendars are amplified through modern channels, creating a seamless omni-channel experience for the customer.
• Integration & Modern Communication: Marketing & PR Intersection: Act as the expert voice on how earned media, social content, and traditional marketing intersect; ensure PR strategies are integrated into the core marketing funnel.
• Corporate System Liaison (Secondary): Provide the field intelligence and local recon necessary for McDonald’s Corporate to understand the NW landscape.
• Team Leadership: Mentorship: Direct and develop a regional Tactician who handles day-to-day coordination and reporting; responsible for their professional growth and the quality of the strategic insights they provide to the account.