Responsibilities

• Lead the execution and production of communications and promotional campaigns for programs and departments including but not limited to using desktop publishing design and layout to create flyers, graphics, signage, fundraising appeals, and community events.
• Track return on investment (ROI) of communication campaign efforts to better inform future campaigns.
• Assist with drafting and distribution of press releases, media alerts and pitches to local and regional media partners and outlets.
• Assist with coordination of on-site media visits and interviews.
• Develop, maintain, and evaluate webpage content that effectively communicates HSBV services and animal welfare messages to reach the appropriate target audiences.
• Offer recommendations to email, web and social media content strategy, including Search Engine Optimization (SEO).
• Assist other departments in identifying and determining their respective website and social media content, design, and communication needs.
• Provide current and timely updates to social media platforms and appropriate webpages.
• Post social media content to drive engagement and HSBV support.
• Track and report on email, website and social media analytics (via Mailchimp, Google Analytics, Meta Business Suite, and other tools).
• Serve as a brand steward on design, web content and social media standards, processes, and guidelines, while ensuring compliance with them.
• Demonstrate email, website, and social media best practices.
• Monitor HSBV’s reputation management channels (google reviews, etc.) and coordinate responses with impacted departments, as needed.