Communications Data and Insights Manager

Responsibilities

• Always-On Intelligence: Operate a continuous monitoring and analysis program across media, social platforms, and competitive landscapes to surface emerging narratives and reputational signals in real time.
• Competitive Share of Voice & Narrative Analysis: Conduct ongoing measurement of Okta’s share of voice relative to competitors, diagnosing drivers of competitive spikes and providing strategic recommendations to leadership.
• Market Position Analysis: Continuously assess Okta’s position across earned media, social, and analyst coverage, translating ambiguous signals into structured analysis that connects activities to brand perception and business outcomes.
• Revenue & Growth Alignment: Partner with Marketing Operations teams to identify correlations between earned media spikes and "top-of-funnel" indicators, such as organic search volume, branded traffic, and account-level engagement signals.
• Content Performance & Editorial Intelligence: Guide editorial planning by surfacing what resonates and identifying the ‘whitespace’ in the market—untapped topics and story angles—guiding our content strategy toward high-impact narratives that set Okta apart.
• Measurement Support & Campaign Tracking: Partner with cross-functional analytics teams to deliver analysis that demonstrates the impact of communications strategies and reputational goals.
• Reporting, Insights & Key Learnings: Develop dashboards and produce monthly, quarterly, and annual reports, as well as bespoke analyses for major events and campaigns.
• QBR Cadence & Strategic Rhythm: Support the quarterly and annual operating rhythm for the Communications team by tracking progress against goals and preparing materials for leadership reviews.
• Tools, AI & Operational Support: Leverage and optimize social listening and media monitoring platforms (e.g., Meltwater, MuckRack, Sprout Social, Caliber) to support AI-first workflows that improve speed to insight and team productivity.

Requirements

• 8+ years of relevant experience: Proven success in communications analytics, media measurement, PR strategy, or a related field in a high-growth B2B SaaS environment.
• The Signal Finder: Strong analytical instincts with proven experience in separating signal from noise in high-volume, fast-moving environments and connecting industry trends to the company story.
• The Analyst & Storyteller: Experience benchmarking share of voice and evaluating content performance across earned, social, and owned channels, with the ability to translate complex data into clear narratives for senior leaders.
• Comms Tech Stack Fluency: Hands-on familiarity with tools and workflows across the communications and marketing stack, including Meltwater, MuckRack, Sprout Social, Google Analytics, and Salesforce.
• Operational and Analytical Rigor: Strong attention to data quality and accuracy, with experience using large datasets to guide decisions and deliver measurable business outcomes.
• Cross-Channel Activation Strength: Deep understanding of how to orchestrate and measure coordinated plays across global social and media channels to improve brand sentiment.
• Framework and Process Design: Experience building reporting frameworks and operating models that enable measurement programs to scale effectively across teams and geographies.
• Leadership and Influence: Strong communication and stakeholder management skills, with the ability to align cross-functional teams and influence senior partners through data-driven insights.