Responsibilities

• Develop and maintain metrics dashboards to track the performance of communication initiatives across multiple platforms (digital, social media, email, events, web, etc.).
• Develop and maintain a database that tracks stakeholder engagement across communications platforms (digital, social media, email, events, web, etc.) such as a CRM or similar.
• Analyze data to evaluate campaign effectiveness, audience engagement, and ROI.
• Collaborate with the StratComm team to establish KPIs for campaigns and projects.
• Identify trends and insights from data to recommend strategies for improving communication outcomes.
• Conduct surveys, focus groups, and other audience research to understand stakeholder perceptions and needs.
• Create detailed reports and visualizations to present findings to leadership and stakeholders.
• Stay current with trends in data analytics and communication technologies to continuously improve data strategies.
• Ensure data integrity and compliance with relevant policies and regulations.

Requirements

• Bachelor's degree in data analytics, statistics, communications, marketing, or related field. Master's degree preferred.
• 3+ years of experience in data analytics, preferably in a communications, marketing, or public relations environment.
• Proficiency in analytics tools such as Google Analytics, Tableau, Power BI, or similar platforms.
• Strong understanding of digital and social media metrics, SEO, and audience analysis.
• Exceptional skills in data visualization and storytelling, with the ability to communicate complex information to non-technical audiences.
• Experience with survey design and analysis.
• Knowledge of statistical methods and their application to data analysis.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
• Familiarity with the defense or government sector is a plus.
• MUST hold an active Secret clearance.

Benefits

• full benefit package