Communications Coordinator

Austin, TX (Hybrid)

$61K/yr – $66K/yrMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own multi-channel content and social media programs for a state library association, balancing member-focused messaging with governance of online spaces and community engagement.

  • Content & Channel Ownership: produce and publish press releases, newsletters, blogs, web content, and social posts; represent the org in real-time social conversations.
  • Engagement & Analytics: track metrics, train members, review annual engagement, and optimize posts and campaigns for events and advocacy.
  • Platform & Governance: maintain the website, support volunteers, manage the member community, ensure policy compliance, and coordinate across communications channels.

Job Description

Responsibilities

  • Write timely, creative, and engaging content including press releases, e-newsletters, member communications, web content, blogs, and social media posts.
  • Create and post content across all TLA social media channels, act as organizational representative in online real-time social media conversations.
  • Monitor and support Unit social media accounts, provide training and support to members as needed, conduct annual engagement review, ensure TLA policies and procedures related to Unit social media accounts are followed.
  • Track, analyze and report on key metrics across social media. Collaborating with Marketing Manager, develop and execute social media posts and digital ad campaigns in support of events, advocacy, and membership marketing campaigns.
  • Maintain TLA website; review and update content regularly to ensure that information is current; support volunteer web administrators and staff as needed.
  • Write and edit content for TLA publications including monthly e-newsletter, quarterly digital magazine, and other member communications.
  • Write and create emails utilizing TLA branded templates; distribute communications based on editorial calendar.
  • Assist in managing TLA Engage, the association’s online members only community; monitor posts to ensure compliance with code of conduct and terms and conditions; answer questions; provide support to members as needed.
  • Support TLA reading list announcements by writing news releases, updating webpages, and sharing information on social media.
  • Create graphics to support communications, events, and programming, and organizational initiatives.

Requirements

  • Bachelor’s degree with communications/writing emphasis.
  • 3-6 years professional communications experience across multiple channels with track record of positive results.
  • Creative problem solver with the ability to thrive in a collaborative, team environment.
  • Excellent verbal and written communication skills.
  • Ability to manage multiple projects simultaneously; ability to multi-task and prioritize workflow and meet and manage deadlines.
  • Proficient in Microsoft Office, experience with CMS tools (WordPress), email marketing platforms and databases.
  • Basic graphic design experience (i.e. Canva, Adobe Creative Suite)
  • Ability to interpret and implement Association policies and procedures.
  • Some travel is required, including to the annual conference.
  • Must be able to lift 20 lbs.

Benefits

  • Company-paid employee health, vision, dental, and life insurance.
  • Employer-matching 401(k) retirement plan
  • 20 paid holidays each year
  • 10 paid vacation days each year
  • 12 paid sick/3 personal days each year
  • Hybrid work schedule with up to three days per week remote, after orientation period
  • Employer paid professional development
  • Onsite fitness facilities
  • Centrally located in North Central Austin off Mopac
Texas Library Association logo

Texas Library Association

Texas Library Association is a professional 501(c)(3) charitable educational organization established in 1902 to promote library services in Texas. This organization is the official representative for academic, public, school, and special librarians and library supporters.

Founded in 1902
Austin, Texas, USA
45 employees (7 in marketing)

Traffic Signals

Monthly Visitors
26K
Monthly Google Ads Budget
$54K
Traffic Source Mix
Search
56%
Direct
36.7%
Referral
5.3%
Social
1.5%
Paid
0.4%

Headcount Trend

Current headcount: ~45

Marketing Team

Marketing Team Size
6 (13% of company)

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