Responsibilities

• Social Media Management
• Develop, schedule, and publish content across social media platforms (Instagram, Facebook, X, LinkedIn, Substack) and the LMC website (lakemc.org,)
• Create engaging multimedia content, including graphics, short videos, and photos
• Monitor comments and messages, responding promptly and professionally, and escalate any urgent or sensitive issues
• Track performance metrics and optimize content based on engagement data
• Member Newsletter (Every Two Months)
• Coordinate content contributions from internal teams (programs, development, leadership)
• Plan, write, and edit a newsletter for Conservancy members every two months
• Ensure consistent voice, branding, and messaging across all communications
• Manage production timelines and distribution via email marketing platforms

Capital Projects Communications

• Collaborate with the Board's project managers and leadership to develop external communications for capital projects
• Translate technical project details into clear, public-facing updates
• Create press releases, website updates, fact sheets, and community outreach materials
• Support public information efforts, including announcements, stakeholder communications, and milestone updates

Additional Responsibilities

• Create and drive the organization’s communications calendar incorporating all channels and messaging
• Maintain and update website content as needed to match current messaging
• Attend LMC-organized events, and capture and catalog content materials (photos, videos, text) for media sharing
• Support communications planning, message creation, storytelling, and campaign development
• Ensure all communications align with the Conservancy’s mission, values, and brand guidelines

Requirements

• 3–5 years of experience in communications, public relations, or related field
• Strong writing, editing, and storytelling skills
• Experience managing organizational social media accounts
• Familiarity with email marketing tools (e.g., Mailchimp, Constant Contact) and adept at learning new systems and platforms as needed
• Ability to manage multiple projects and meet deadlines independently
• Knowledge of Oakland, Oakland’s political landscape, and Lake Merritt’s environs

Preferred

• Experience translating technical or complex topics for general audiences
• Software skills in Photoshop, InDesign, Illustrator, and Canva
• Interest in parks, conservation, or environmental organizations
• Experience in advocacy, multi-stakeholder public engagement, and crisis communications