Communications and Content Manager

Responsibilities

• Marketing Strategy and Campaign Implementation | 30%: Develop and implement communications plans for Polaris programs and initiatives, defining target audiences, messages, channels, calls to action, timelines, and measures of success in consultation with the Senior Director and program leadership. Ensure priorities align with budget allocations.
• Build campaigns that move audiences from awareness to inquiry, enrollment, and participation. Select and coordinate awareness campaigns, email nurture sequences, and conversion-focused outreach according to the goal and stage of audience engagement.
• Work with MarCom colleagues and approved marketing partners to execute paid and organic campaigns, aligning advertisements, landing pages, email follow-up, and registration information.
• Identify new media outlets, digital communities, distribution partners, and paid placements that can reach young adults and the people who influence their participation. Recommend opportunities based on audience relevance, cost, and likely results.
• Apply participant feedback, market research, direct audience engagement, and professional judgment to refine messaging and test new approaches.
• Content Development and Story Sharing | 35%: Identify and develop stories that highlight young adult Christian leaders in diverse communities and contexts, connecting their experiences to Polaris’s purpose and opportunities for involvement.
• Develop secondary audience of institutional and organizational leaders who champion young adults. Feature Polaris research and related interdisciplinary research about young adult faith formation and leadership development. Highlight exemplary Polaris Collaborative organizations along with stories featuring young adults.
• Maintain an editorial calendar that coordinates stories, program promotion, and ongoing network communications across video, social media, web, email, and newsletters.
• Write and edit audience-focused copy, develop creative briefs, and gather interviews, background information, and other materials needed for production.
• Collaborate with MarCom’s writer, social media staff, web producer, photographer, and media production colleagues to develop and adapt content for each channel. Coordinate contributions and reviews through established team workflows and agreed timelines.

Requirements

• Bachelor’s degree in marketing, communications, journalism, or a related field, or an equivalent combination of education and relevant experience.
• A minimum of three years of marketing and communications experience, including hands-on implementation of integrated digital campaigns.
• Experience marketing educational programs, membership networks, nonprofit initiatives, or leadership development opportunities.
• Experience with Salesforce Marketing Cloud, WordPress, and Monday.com or comparable platforms.
• Experience collaborating on video production, including interviewing, story development, and adapting video for digital channels.
• Candidates must demonstrate work that connects content and outreach to audience growth, inquiries, registrations, or comparable outcomes.
• Demonstrated success engaging young adult audiences, supported by current familiarity with their digital communities, cultural interests, media habits, and trusted sources of influence.
• Strong writing, editing, storytelling, and creative briefing skills.
• Practical knowledge of social media publishing and paid promotion, email marketing, website content, and campaign analytics.
• Ability to interpret audience research and performance data while exercising sound editorial and marketing judgment, proposing ideas, and testing assumptions.