Backblaze External Website

Communications & Content Manager

USA (Remote)

$123K/yr – $141K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive Backblaze’s multi-channel communications, content, and PR efforts to raise executive visibility and AI-focused positioning.

  • Own brand-wide social, PR, and content coordination to deliver integrated campaigns.
  • Must-have: 4+ years of experience in communications, content marketing, or PR with cross-channel execution.
  • Standout: Focus on AI ecosystem positioning and crisis comms leadership.

Job Description

Responsibilities

  • Social execution: Manage social content calendar in coordination with third-party marketing agency and internal stakeholders.
  • Social execution: Develop channel-appropriate, native social content to support campaigns.
  • Social execution: Partner with Creative on visual identity and systems for optimizing social creative production.
  • Social execution: Report on engagement and signal insights and recommend iterative improvements.
  • PR and comms execution: Drive PR agency execution on pitched content initiatives and announcements.
  • PR and comms execution: Coordinate executive participation in contributed content, interviews, and commentary.
  • PR and comms execution: Ensure flagship programs (e.g., Stats) are fully packaged for earned media.
  • PR and comms execution: Coordinate awards submissions, including SME contributions.
  • PR and comms execution: Report on media coverage, share-of-voice, and competitive signal.
  • PR and comms execution: Identify reactive PR opportunities aligned to narrative pillars.