Responsibilities

• Develop key messaging on external-facing publications that reinforce project and organizational priorities.
• Guide and manage release planning for CUNY ISLG products, including: craft talking points aligned with project and organizational messaging; design outreach plans including traditional media, new media, events (such as webinars), and government and community partners; draft press releases.
• Develop and maintain relationships with relevant outlets, reporters, community partners, and others who can amplify CUNY ISLG’s work.
• Identify and support speaking, writing, and other opportunities (e.g., events, panels, op-eds) to highlight ISLG’s staff and impact, and work with staff at all levels to prepare.
• Manage CUNY ISLG’s social media strategies, including developing and posting project-related content and monitoring analytics data to measure outreach impact.
• Identify and lead opportunities to improve or refine ISLG’s digital footprint as it relates to messaging reach.

Requirements

• BA or higher (or equivalent experience)
• 4+ years of demonstrated relevant professional experience in policy communications, public relations, journalism, or a related field
• Associate level: 4-6 years; Senior Associate level: 7+ years
• Strong writing skills, including drafting press releases and release-related content
• Familiarity with the New York public policy and media landscape and its reporters, outlets, and channels; understanding of relevant national outlets (Senior Associate: demonstrated relationships with and placements within relevant outlets)
• Experience tracking media mentions and measuring the impact of outreach
• Experience managing social media accounts, including content planning and creation
• Excellent time management and ability to work in deadline-driven environments
• Ability to prioritize and handle multiple tasks simultaneously
• Exceptional commitment to accuracy and attention to detail
• Familiarity with media monitoring tools/platforms; Google Analytics; social media planning platforms (e.g., Buffer)

Preferred

• Familiarity with media outlets and established relationships with reporters (especially in NY)
• Experience with Canva or creating graphics for social media
• Ability to develop speaking, writing, and other opportunities (e.g., events, panels, op-eds) to highlight staff and impact
• Non-traditional backgrounds welcomed and opportunities to develop skillsets on the job

Benefits

• Comprehensive medical/dental/vision insurance
• Paid vacation and personal days
• Paid sick leave
• CUNY tuition reimbursement program
• Pre-tax benefits for transit and healthcare costs
• Family/parental leave
• Life insurance
• A retirement plan with employer contribution
• A positive work/life balance
• Opportunities for advancement within the organization
• Engagement with the broader CUNY network