Lead content creation and editorial support for the McFerrin Center, shaping digital content strategy across social, newsletters, and campaigns while coordinating events and multimedia production.

• Content Creation: write and review compelling content for social media channels, letters, blogs, press releases, collateral materials, email communications, the website and other materials to promote activities of the McFerrin Center for Entrepreneurship.
• Review and edit: review and edit content for accuracy, messaging, grammar and style, maintaining the highest standards of quality and professionalism.
• Digital Strategy: contribute to the development of a digital content strategy that supports the organization's goals and objectives, ensuring that content is relevant and resonates with the target audience.
• Content Research: researches, interviews subjects and generates content for various publication platforms, including social media posts, newsletters and web content.
• Promotional Materials: coordinates with Assistant Director to design, edit and produce newsletters, flyers, signage, email marketing and other promotional materials to support the Center's marketing efforts.
• Event Marketing Support: assists in marketing and communication of all events, programs, activities and initiatives related to the McFerrin Center.
• Collaborative Production: collaborates with colleagues, including graphic designers, photographers, videographers and marketing professionals, as well as a team of students to assist in the production multimedia content that tells a cohesive and engaging story.
• Events Media: assists in planning, implementing and promoting special events and programs as needed. Leads photo and video shoots for events as needed.