Lead end-to-end open enrollment marketing for commercial plans, aligning campaigns with enrollment goals, compliance, and member experience across channels.

• Plan and execute comprehensive open enrollment campaigns for commercial lines of business, driving awareness, engagement, and enrollment during the annual open enrollment period
• Develop integrated marketing plans that include email, web content, paid media, social, print, and sales enablement materials
• Manage timelines, deliverables, and cross-functional alignment to ensure seamless campaign rollout
• Create targeted communications and campaigns to engage and retain existing members, increase plan utilization, and improve satisfaction across the member journey
• Develop personalized and segmented marketing strategies to address the needs of members at key moments (onboarding, benefits reminders, preventive care, renewal)
• Monitor and optimize campaign performance to continually improve engagement and retention outcomes
• Partner with product, sales, compliance, and digital teams to ensure all marketing efforts align with product strategy, enrollment goals, and regulatory standards
• Serve as the marketing lead within cross-functional working groups for open enrollment readiness and member experience initiatives
• Manage external agencies, vendors, and creative partners as needed
• Craft and deploy compelling, compliant messaging across multiple channels—including email, web, social media, direct mail, SMS (where applicable), and print

• Lead copy development, creative reviews, and content optimization to ensure clarity, accuracy, and brand consistency
• Coordinate with marketing operations and digital teams to support landing pages, campaign tracking, and analytics setup
• Track, analyze, and report on campaign performance metrics across acquisition and retention programs
• Use insights to refine strategies, messaging, segmentation, and media mix
• Ensure continuous improvement through A/B testing, user feedback, and channel best practices

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
• 7 years of experience in marketing or related field, including 2 years in health insurance, healthcare, or a regulated industry
• Proven experience designing and executing integrated marketing campaigns
• Strong writing, editing, and messaging skills across digital and print formats
• Ability to manage multiple projects in a fast-paced, deadline-driven environment
• Demonstrated experience collaborating with cross-functional partners
• Understanding of compliance considerations related to commercial health plan marketing

• Experience leading open enrollment or acquisition campaigns in the health insurance industry
• Familiarity with email automation tools, CRM systems, CMS platforms, and analytics tools
• Skill in segmentation, personalization, and member journey mapping
• Strong analytical skills with experience interpreting marketing data and driving optimization

• generous total rewards package that includes competitive medical, dental, vision, PTO, Holidays, paid volunteer time off, 401K contributions, caregiver services and many other benefits to support our employees