Drive the commercial marketing program for the MJUS portfolio across on- and off-premise channels with data-driven segmentation and brand standards.

Responsibilities

• Lead the development and execution of marketing strategies for both on-premise and off-premise channels within the MJUS portfolio, including segmentation, brand standards, and execution zones informed by data insights.
• Design and implement impactful commercial marketing programs in partnership with the shopper marketing agency and commercial team to drive KPIs and foster brand growth.
• Plan, manage, and execute quarterly tentpole commercial programs, tailoring versions for each channel to ensure brand consistency, consumer engagement, and compliance.
• Develop supplemental programming to support brand partnerships and extend initiatives to the commercial team as needed.
• Create clear consumer journeys for all programs to deliver a seamless and easily communicated experience.
• Provide strategic support through educational materials, including presentations, sell sheets, and other resources to enable effective execution.
• Manage and maintain the commercial calendar, ensuring alignment and integration with broader commercial team initiatives.
• Collaborate with Regional Execution Directors to recap program performance, assess results, and identify insights for future optimization.
• Collaborate with the shopper marketing agency to conceptualize and develop POS tools for each promotional period, ensuring they effectively support the commercial team in achieving KPIs.
• Partner with the POS team to deliver tools on time and within budget for all promotional programs.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in commercial marketing, with a proven track record of success in the spirits/beverage industry.
• Excellent strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies.
• Demonstrates exceptional attention to detail, ensuring accuracy and consistency across all deliverables, timelines, and communications.
• Proven ability to manage multiple projects at once with different timelines, priorities, and cross functional collaboration.
• Strong project management skills, including tracking progress, meeting deadlines, and communicating updates.
• Exceptional communication and presentation skills, with the ability to influence and collaborate with cross-functional teams.
• Understanding of brand management, customer segmentation, and market research methodologies.
• Proficiency in marketing analytics tools

Benefits

• Comprehensive medical, dental, and vision insurance
• Yearly wellness stipend (gym membership or fitness classes)
• Generous holiday and vacation policy