Own the end-to-end commercial marketing engine by translating strategy into proactive, data-driven campaigns that accelerate pipeline and revenue while leading a high-performing team and collaborating closely with sales and product.

• Develop and execute a commercial marketing strategy that aligns with business objectives, product launches, and revenue targets, translating strategy into tactical plans across the team.
• Lead forward planning efforts to ensure marketing campaigns are proactive, data-driven, and designed to deliver measurable results.
• Champion efficiency through agile practices by optimizing workflows, reducing time-to-market for campaigns, and ensuring resources are allocated effectively to maximize ROI.
• Drive the achievement of commercial KPIs by setting clear, product- and market-focused goals, while tracking and communicating progress through dashboards and value frameworks.
• Deliver key outcomes such as MQL growth and quality, MQL revenue, marketing-influenced revenue, and client retention, supported by lead and demand generation, account-based marketing, and client communication initiatives.
• Lead and mentor a high-performing marketing team of product marketeers, campaign managers and comms planners, fostering a culture of innovation, accountability, and collaboration.
• Oversee the development, briefing and optimization of strategic campaigns that drive engagement, conversion, and pipeline acceleration.
• Continuously optimize marketing initiatives based on performance data, client feedback, and market trends.
• Build strong relationships with sales teams to align on strategic goals, product launches, and pipeline priorities.
• Partner with other portfolio pillars, including attendee and content audience teams, to design custome

• Proven experience in commercial marketing in high pace environments, with expertise in strategic planning, product marketing, and team leadership.
• Strong ability to build cross-functional relationships, particularly with sales and product teams, to align on shared goals.
• Data-driven mindset with a focus on delivering customer-centric solutions and measurable outcomes.
• Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels.