Responsibilities

• Lead and develop a high-performing commercial/channel marketing team, providing direction, coaching, and prioritization to ensure alignment with business objectives
• Drive team accountability for execution, performance, and continuous improvement across all partner marketing programs
• Lead execution of distribution and DMR commercial marketing programs, including performance tracking, reporting, and end-to-end invoicing processes
• Partner directly with commercial channel stakeholders to develop and execute joint marketing plans, including strategic allocation of MDF to drive measurable ROI
• Evaluate partner-led events and initiatives, providing strategic recommendations to maximize engagement and business impact
• Collaborate cross-functionally with marketing teams to ensure alignment and integration with broader commercial marketing strategies
• Monitor and optimize program performance to ensure alignment with Acer’s overall revenue and sales objectives
• Gather, analyze, and translate commercial data into actionable insights to inform strategic decision-making, including: program performance vs. budget and revenue targets, partner purchasing behavior and sales trends, and market channel performance patterns
• Establish and implement scalable processes, policies, and governance frameworks to ensure effective execution of commercial programs
• Serve as the primary point of contact for channel partners regarding program execution, communication, and issue resolution

Requirements

• 10+ years of experience in channel, partner, or commercial marketing within a technology or OEM environment
• Proven success managing MDF budgets and partner marketing programs with measurable ROI
• Strong understanding of VAR, distribution, and DMR channel ecosystems
• Demonstrated ability to drive demand generation through indirect sales channels
• Experience working cross-functionally with Sales, Product, and Marketing teams
• Background in PC hardware, devices, or enterprise technology
• Experience supporting Education, SMB, and Enterprise segments
• Familiarity with major distributors
• Preference for candidates based locally in the San Francisco Bay Area (or near Acer America offices)
• Remote candidates will be considered; however, approximately 50% travel is expected during the initial ramp-up period to build relationships, align with cross-functional teams, and gain familiarity with internal processes and partner ecosystems