Commerce Brand Marketing Sr Analyst

Purchase, NY (On-site)

$80K/yr – $134K/yrSenior LevelFull time

Posted 1 day ago

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Job Summary

Own digital commerce brand programs and partner with brand media and sales teams to unlock online growth across PFNA, turning insights into shopper conversions.

  • Lead Digital Customer Marketing programming for DSD & Warehouse Multi-cultural brands
  • Collaborate on end-to-end media planning and execution
  • Analyze online performance to identify growth opportunities

Job Description

Responsibilities

  • Support Brand Commerce Marketing Manager and/or Brand Commerce Marketing Lead in:
  • Collaborating closely with a subset of PFNA brands to ensure the brands’ product innovations and national marketing strategies are executed across customers, with a focus on Digital Commerce customers
  • Analyzing Digital Commerce data to ensure our brand teams are up-to-date and aware of their online performance; help the team understand potential growth opportunities
  • Partnering with Digital Commerce Customer Marketing & Sales teams to develop unique brand marketing programs that will drive incremental volume
  • Building relationships with PFNA brand media teams, with a focus on collaborating on end-to-end media planning and execution where possible
  • Understanding consumer insights and help turn insights into added value solutions that convert shoppers into buyers
  • Support our PFNA Multi-Cultural Brands by:
  • Leading Digital Customer Marketing programming development across all customers for both DSD & Warehouse Multi-cultural brands; liaison closely with both brand & customer teams
  • Aiding the cross-functional Multi-Cultural team in gaining inclusion in customers’ annual JBP process to ensure our multi-cultural priorities are top-of-mind and included in the customers’ broader growth plans

Requirements

  • The ideal candidate is analytical, highly motivated and thrives in a fast-paced, often ambiguous environment. While not required, prior knowledge of the PFNA marketing organization and businesses a plus.

Preferred

  • Prior knowledge of the PFNA marketing organization and businesses a plus.

Benefits

  • Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
  • Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
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PepsiCo

3.9 Glassdoor

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better.

Founded in 1980
Purchase, New York, US
141K employees (12,526 in marketing)
75% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
2.3M
Traffic Source Mix
Search
29.8%
Direct
46.5%
Referral
21.1%
Social
1.1%
Paid
1.5%

Headcount Trend

Current headcount: ~153.6K

Marketing Team

Marketing Team Size
10,817 (7% of company)
Median Career Experience
16 years
Median Tenure
10.1 years
Marketing Roles Posted (Last 30 Days)
8

Funding

Total Funding
$4B
Last Raise
$4B
Post IPO Equity, 7 months ago

Funding History

  • Sep 2025
    Post IPO Equity • $4B
  • Jun 2024
    Grant • $18K

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