College & Ambassador Marketing Manager

Responsibilities

• Own, architect, scale, and lead Fashion Nova’s nationwide College Ambassador Campus Strategy, driving brand affinity and sales across target universities.
• Establish recruitment, onboarding, engagement, and retention frameworks to manage a high-performing network of student brand ambassadors and campus leaders.
• Develop campus-specific playbooks tailored to top college markets, greek life, campus organizations, and student culture.
• Build and manage a robust pipeline of student creators, micro-influencers, and campus trendsetters to generate a continuous, high-volume content engine.
• Structure competitive incentive models, product gifting tiers, exclusive perks, and commission structures to keep ambassadors motivated and engaged.
• Act as the brand’s authentic voice within campus communities, cultivating organic loyalty and word-of-mouth advocacy.
• Conceptualize and execute high-impact 360-degree campus campaigns, blending viral digital activations with dynamic real-world events like tailgates, spring break activations, pop-up shops, and music festival tie-ins.
• Oversee large-scale product seedings, capsule launch gifting, and exclusive campus discount initiatives to drive immediate conversion.
• Manage end-to-end event production, logistics, budget allocation, and vendor management for on-campus brand footprints.
• Partner closely with Influencer Marketing, Social Media, PR, Performance Marketing, and Creative teams to align campus campaigns with major collection drops, holiday moments, and core brand milestones.

Requirements

• 6+ years of experience in Brand Marketing, Influencer/Ambassador Marketing, or Community Strategy within the fashion, apparel, lifestyle, or youth consumer goods sector.
• Demonstrated success building, scaling, or managing large-scale Gen Z/College Ambassador programs or micro-influencer networks.
• Deep, intuitive understanding of Gen Z consumer behavior, viral social trends, pop culture, and digital media platforms.
• Strong organizational skills with the ability to manage hundreds of active ambassadors, tight timelines, and multiple concurrent campaigns.
• Comfortable utilizing data and analytics tools to track campaign performance, evaluate ambassador impact, and present actionable insights to senior leadership.
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.

Benefits

• NEW state-of-the-art HQ in Beverly Hills!
• Formalized career paths for continued professional growth
• Flexible Paid Time Off (PTO)
• Comprehensive health insurance across Medical, Dental and Vision
• 401k match, with immediate vesting upon eligibility
• Weekly catered lunches fully-stock kitchen pantry!
• Opportunities to travel for trade shows and vendor meetings
• Summer Fridays Early Departure
• Team bonding events and programs
• Attractive employee discounts!