Responsibilities

• Support the messaging and copy workstream for feature and game launches from product planning through post-launch review, including drafting briefs that define the audience, core claim, proof points, and messaging boundaries.
• Build comprehensive launch packages across in-app messaging, app stores, user acquisition creative, lifecycle channels, social media, Skillz News, help content, and the website.
• Maintain the launch coverage matrix and conduct readiness checks with Product, User Acquisition, CRM, and Customer Support to ensure every player-facing surface is prepared before release.
• Produce multiple testable copy variations for paid user acquisition campaigns and lifecycle communications across email, push notifications, and in-app messaging.
• Create organic and paid social content, Skillz News stories, and player-facing copy for app store listings, onboarding, tournaments, system messages, help content, and the website.
• Maintain the product voice and style guide, use AI tools to increase production speed and variation without compromising quality, and apply channel-performance insights to future launches.

Requirements

• Currently pursuing a Master's degree in Communications, Public Relations, Journalism, English, Political Science, Marketing, or a closely related discipline with expected graduation in May 2027 or December 2027.
• Prior internship, campus agency, student media, or comparable copywriting experience.
• A portfolio of short-form copy. Ad concepts, social campaigns, email, or spec work all qualify. A campaign carried across multiple channels is a plus.
• Demonstrated ability to write multiple distinct executions against a single brief.
• Working familiarity with A/B testing, click-through rate, and creative fatigue.
• Interest in or experience with mobile gaming, competitive gaming, or consumer apps preferred.
• Familiarity with AI writing tooling preferred, particularly for variant generation.
• Willingness to relocate to Las Vegas for the co-op term and, if converted, stay in Las Vegas or relocate to New York for the full-time role.

Preferred

• Product marketing instinct: Finds the claim that matters in a feature spec and can defend why it beats the other three.
• Launch orchestration: Tracks a dozen surfaces across four teams against a release date and notices the one nobody covered.
• Conversion writing: Writes short-form copy that moves a metric, and can articulate why a line works.
• Volume with quality: Produces at the rate paid and lifecycle channels require without the tenth variant reading worse than the first.
• Voice range: Moves between an ad, an app store listing, a push notification, and a news post while keeping one recognizable product voice.
• Coachability: Takes edit without defensiveness and applies the correction to the next draft. This is the strongest predictor of conversion.