Responsibilities

• Lead Generation & Paid Ads: Drive inbound leads through Google Ads, Google LSAs, Yelp Ads, and local SEO. Manage budgets, test creative and landing pages, track cost per lead by channel, and continuously improve volume and quality. You own the lead number, and you’re accountable for hitting it every month.
• Lead Conversion & Follow-Up: Leads only count if they book. Optimize the handoff from lead to estimate: improve response time, follow-up sequences, messaging, and offers. Work closely with operations to increase the rate at which leads become paying customers.
• Partnerships & Outbound: Build repeatable referral pipelines with HOAs, property managers, real estate agents, and complementary service providers. Create outbound email campaigns targeting these partners. These channels supplement your paid lead generation engine.
• Local Presence & Analytics: Own our Google Business Profile and Yelp presence. Increase reviews and strengthen local rankings. Track CPL, conversion rates, and revenue per lead in simple dashboards so the team always knows what’s working.

Requirements

• 2–5+ years in lead generation or performance marketing for home / bussness serivises
• Hands-on experience running Google Ads campaigns (required); Yelp Ads or Google LSAs is a strong plus
• You think in terms of leads, CPL, and booked jobs — not impressions, clicks, or brand awareness
• Experience with email marketing and outbound outreach tools
• Executor first

Preferred

• Experience generating leads specifically for EV charging installations or panel upgrades
• Experience building referral pipelines with HOAs, property managers, or service-based partnerships
• Familiarity with CRM/lead tracking systems (ServiceTitan or similar)