Marketing Manager
Marriott International
McLean, VA (On-site)
$78K/yr - $101K/yrIn-houseFull-timeManager
2 hrs ago
CMO & Co-Founder - AI-Powered RegTech Platform for FinTech (No Salary, Equity Only)
USA (On-site)
Salary Not AvailableIntern/New GradFull time
Posted 3 months ago
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Job Summary
Drive market narrative and GTM for an enterprise RegTech AI platform as a founder-level CMO; own category creation, demand generation, and investor-grade communications.
- Own executive-level go-to-market strategy and category narrative
- Must-have: track record in B2B SaaS and enterprise demand generation
- Standout: equity-only co-founder role with direct influence over market perception and growth momentum
Job Description
Responsibilities
- Define the company’s go-to-market strategy, positioning, and category narrative
- Build a premium, credible brand in a trust-sensitive enterprise market
- Translate a technically sophisticated product into clear commercial messaging for fintech executives, compliance leaders, and enterprise buyers
- Lead demand generation strategy across targeted B2B channels, partnerships, thought leadership, and account-based initiatives
- Develop the company’s market education strategy around predictive compliance, cross-border regulation, and AI-enabled regulatory intelligence
- Build top-of-funnel awareness, mid-funnel credibility, and sales-enablement assets for enterprise conversion
- Partner closely with the CEO and CTO on product marketing, launch sequencing, buyer intelligence, and market prioritization
- Create investor-grade external communications for customers, partners, advisors, and capital providers
- Establish performance-driven marketing infrastructure, KPIs, and reporting discipline from the outset
- Recruit and lead high-caliber internal and external marketing talent as the company scales
Requirements
- Proven executive leadership experience as a CMO, VP Marketing, Chief Growth Officer, or senior GTM leader
- Strong background in B2B SaaS , ideally in fintech, RegTech, enterprise software, compliance infrastructure, risk, payments, banking, or other regulated sectors
- Demonstrated success in category creation, strategic positioning, and enterprise demand generation
- Strong ability to market complex, technical, or trust-sensitive products to sophisticated buyers
- Experience supporting enterprise sales with clear messaging, strong collateral, and effective GTM alignment
- Deep understanding of executive audiences and how to build credibility in regulated, high-stakes markets
- Strong judgment across brand, content, thought leadership, product marketing, and performance marketing
- Ability to operate both strategically and tactically in an early-stage environment
- Familiarity with regulatory, compliance, AML/KYC, or cross-border fintech themes is highly valuable
Preferred
- B2B enterprise positioning and messaging
- Product marketing for complex platforms
- Demand generation and pipeline strategy
- Thought leadership and category creation
- Sales enablement and executive communications
- Founder resilience and long-horizon commitment
NeedTech Labs
Needtech Labs: The Engine of Necessity-Driven InnovationAt Needtech Labs, we don't chase trends. We hunt for necessity.The modern tech landscape is crowded with brilliant ideas in search of a problem. We believe the inverse is true. The most enduring, profitable, and impactful businesses are those born from an urgent, unmet need. They are "must-haves," not "nice-to-haves." This is the core of our disruptive approach.We are an AI-first venture platform, not a traditional incubator. Our purpose is to reverse-engineer business creation. By fusing machine intelligence with deep sector expertise, we systematically identify critical voids in the market—overlooked challenges in healthtech, security, communications, and beyond. This represents a fundamental paradigm shift in how startups are conceived.Our mission is to convert these voids into validated, ready-to-launch startups. For the entrepreneur with the ambition to build a truly significant company, we eliminate the greatest risk of all: a flawed idea. We provide the strategic framework and the technological foundation, allowing you to focus on what matters—scaling a business that the world genuinely needs.This isn't just about launching companies. It's about a disruptive approach that signals a paradigm shift in venture creation. We don't build unicorns. We build essentials.
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