Client/Partner Marketing Associate

New York, USA (Hybrid)

$65K/yr – $75K/yrMid Level2+ years exp

Posted 4 months ago

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Job Summary

Drive client- and partner-centric marketing content and campaigns to tell stories across multiple channels for B2B SaaS partners.

  • Own client and partner marketing content from idea to delivery across blogs, webinars, case studies, and events.
  • 2–3+ years in B2B SaaS or enterprise marketing with 20+ enterprise relationships.
  • Cross-functional collaboration across sales, product, events, and partner teams to enable high-touch storytelling.

Job Description

Responsibilities

  • Client Content & Messaging Execution
  • Support client marketing content development, from idea generation through delivery across Canoe’s audience segments and buying stages (e.g., announcements, blogs, webinars, article placements, podcasts, and videos).
  • Support the development of customer advocacy content (case studies, testimonials, webinars, event activations, speaker engagements).
  • Help shape customer marketing narratives, demonstrating our Client-First value by simplifying clients' experiences and crafting stories that deliver value to all stakeholders.
  • Coordinate with internal teams and clients to schedule interviews, prepare discussion guides, and move stories from initial conversation through final approval.
  • Partner Marketing Strategy & Execution
  • Support partner marketing efforts for the Canoe Partner Program, including ecosystem storytelling, messaging, and co-branded assets.
  • Develop partner-ready messaging kits, solution briefs, decks, demo narratives, and customer-facing content.
  • Build strong working relationships across partner organizations.
  • Program Ownership

Requirements

  • 2–3+ years in client and/or partner marketing for B2B SaaS or enterprise technology; AI, fintech, or alternative investments experience preferred.
  • Experience with Google Suite, Salesforce, Hubspot, WordPress, Canva (or similar tools).
  • Stays current on customer marketing best practices and evolving product narratives.
  • Experience owning and delivering success across 20+ enterprise or strategic relationships at any given time.
  • Builder mentality: highly organized, self-directed, thrives in ambiguity, and comfortable in a fast-paced, evolving environment.
  • Strong communication skills, with emphasis on the ability to translate complicated technical concepts and implementation details into compelling narratives.
  • Excellent ability to gain the trust of senior stakeholders and influence with confidence and credibility.
  • Strong discretion, especially when dealing with sensitive or confidential client and partner information.
  • Deep understanding of the customer lifecycle and the role of customer marketing across acquisition, expansion, and retention.
  • Collaborative, customer-centric mindset with a knack for connecting cross-functional and cross-organizational teams.
  • Attention to detail with a strong bias toward action, ownership, and problem-solving.
  • Proven ability to lead projects from ambiguous concept through implementation and analysis.

Preferred

  • Candidates with backgrounds in journalism, content creation, or storytelling (e.g., blogging, podcasting, or editorial work) are especially encouraged to apply.

Benefits

  • Medical, dental, vision benefits
  • Flexible PTO
  • 401(k)
  • Flexible work from home policy
  • Home office stipend
  • Employee Assistance Program
  • Gym/Wifi reimbursement
  • Education assistance
  • Parental Leave
Canoe Intelligence logo

Canoe Intelligence

Canoe has reimagined the future of alternative investments with cloud-based, machine-learning technology for document collection, data extraction, and data science initiatives. We transform complex documents into actionable intelligence within seconds and empower allocators with tools to unlock new efficiencies for their businesses.Our mission is to unlock efficiencies in alternative investment processes by introducing purpose-built automation into the workflows of institutional investors, asset servicers, capital allocators, and wealth managers.In 2013, Canoe was incubated within a private investment firm, Portage Partners, and evolved into the firm’s operating backbone. To this day, Portage does not employ any middle or back office professionals and instead relies solely on Canoe. In 2017, Canoe spun out and began offering its scalable solution to managing complex alternative investment documents and data in 2018. Since the beginning, we’ve maintained a focused, client-first approach to building and enhancing our technology and will continue to do so.

Founded in 2017
New York, New York, USA
186 employees (17,011,589 in marketing)

Traffic Signals

Monthly Visitors
36.1K
Traffic Source Mix
Search
23.5%
Direct
49.7%
Referral
16.9%
Social
8.4%
Paid
1.3%

Headcount Trend

Current headcount: ~187

Marketing Team

Marketing Team Size
17,011,587 (9146015% of company)
Median Career Experience
13 years
Median Tenure
2.6 years

Funding

Total Funding
$61M
Last Raise
$36M
Series C, 1 years ago

Funding History

  • Jul 2024
    Series C • $36M
  • Feb 2023
    Series B • $25M
  • Sep 2021
    Series A