Client Strategy Lead

North Canton, OH (On-site)

Salary Not AvailableFull time

Posted 2 months ago

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Job Description

As a Client Strategy Lead (CSL), you will serve as a strategic leader and trusted advisor to both prospective and existing clients, playing a critical role in driving business growth and client success. This position blends consultative leadership, strategic thinking, and performance accountability within a fast-paced agency environment.

On the Pitch Team, you will be instrumental in winning new business—partnering closely with the Creative Director to develop and present high-impact digital strategies that clearly align to client goals, KPIs, and ROI. You will translate complex marketing concepts into compelling narratives that inspire confidence and drive decisions.

Key Responsibilities

Client Leadership & Strategy

  • Act as a trusted advisor to clients, guiding strategic direction and influencing key business decisions
  • Lead the development of comprehensive digital marketing strategies aligned with client goals and growth objectives
  • Oversee strategy execution to ensure alignment with intended outcomes and measurable success

New Business & Pitch Leadership

  • Co-lead pitch efforts alongside the Creative Director to secure new business
  • Develop and deliver persuasive, insight-driven presentations tailored to prospective clients
  • Translate data, research, and strategy into clear, compelling business cases focused on ROI and KPIs

Execution Oversight & Cross-Functional Collaboration

  • Partner with Creative, Development, and Account teams to prioritize and execute strategic initiatives
  • Provide clear direction through project briefs and collaborate with Project Managers to ensure seamless delivery
  • Lead internal review and approval processes to ensure all deliverables meet strategic intent and client expectations

Performance & Optimization

  • Own performance outcomes by monitoring KPIs, ROI, and campaign effectiveness
  • Analyze data to generate insights and continuously optimize strategies for improved results
  • Prepare and present performance reports and strategic recommendations to clients

Client Growth & Relationship Management

  • Identify opportunities to expand client engagements, increase wallet share, and support renewals
  • Lead client meetings focused on performance, strategy, and future opportunities
  • Evaluate client satisfaction and relationship health (“heartbeat”), partnering with Account and Project Managers to proactively address risks

Thought Leadership

  • Stay ahead of digital marketing trends and emerging technologies
  • Continuously bring innovative ideas and new opportunities into client strategies

Accountabilities

  • Client relationship health and retention
  • Strategic direction and execution of digital marketing initiatives
  • Achievement of client KPIs and ROI targets
  • Quality and effectiveness of deliverables
  • Contribution to new business growth
  • Leadership and alignment of cross-functional teams

Skills & Qualifications

  • Strong expertise across digital marketing channels: SEO, Paid Media, Marketing Automation, Social, Content, and Web Development
  • Exceptional presentation and storytelling skills, with the ability to simplify complex concepts
  • High emotional intelligence with the ability to “read the room” and adapt communication style
  • Strategic thinker with strong analytical and decision-making capabilities
  • Proven ability to thrive in a fast-paced, collaborative agency environment
  • Hands-on experience with marketing automation tools, ad platforms, CMS, and social media platforms

Experience

  • 5+ years of demonstrated success in digital marketing strategy, client leadership, campaign execution and pitch presentations. Management is a plus.

Benefits

  • 401(k) with company match
  • Comprehensive health, dental, and vision insurance
  • Health Savings Account (HSA)
  • Flexible work schedule
  • Paid time off and parental leave
  • Life insurance
  • Employee referral program

Benefits:

  • 401(k) 2% match
  • Health insurance

Work Location: In person

TKG logo

TKG

TKG is the digital partner for market leaders, focused on web, marketing and IT solutions to drive your business forward. We’re committed to supporting our partners with real, measurable results that lead to sales while providing meaningful lives for the people around us. Geoff Karcher founded The Karcher Group in 1997, before most people knew what the internet was. He started in his parents’ basement with a 486 desktop and a desire to provide a more honest experience for companies looking to grow their businesses online. Through enduring relationships and effective results, TKG has continued with steady growth over the past 25 years. Now, with marketing, web and IT services offered throughout Northeast Ohio and beyond, TKG is a family business backed by a deep bench of industry experts. What sets us apart is our focus on partnerships, not projects. We don’t just want to do business with you. We want a seat at your strategic table to understand what success looks like for you. Our fierce focus on integrity means you can expect us to approach business decisions directly and honestly, as if it was our own money on the line. “We don’t care about being the biggest, but we do care about being the best. We want to be the agency that people know they can rely on to get what they need. When businesses are ready to do marketing right, they come here.” - Geoff Karcher, founder and president

Founded in 1997
North Canton, Ohio, USA
87 employees (26 in marketing)