CRM Architect, B2B
Quince
Palo Alto, CA (Remote)
$135K/yr - $175K/yrIn-houseFull-timeSenior level
9 hrs ago
Client Relations Management (CRM) Communications Coordinator
Ellensburg, WA (On-site)
$54K/yr – $78K/yrMid Level4+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own marketing communications across CWU graduate recruitment and student engagement, turning stakeholder needs into targeted campaigns and measurable outcomes.
- Marketing Communications: Develop plans for Slate CRM and other channels, defining audience and messaging.
- Cross-Functional Coordination: Align with academic and administrative partners to execute campaigns and support recruitment and retention goals.
- Execution and Analytics: Build emails and HTML templates, monitor performance, report KPIs, and iterate for improvement.
Job Description
Responsibilities
- Develops marketing and communications plans for the Slate CRM and other communication platforms to communicate with prospective and current CWU students.
- Identifies specific audiences and key messaging for marketing campaigns.
- Builds and formats communications within communications platforms using the email builder and HTML templates.
- Consults with clients to build strategic communications plans, setting goals to support the overall recruiting and retention strategies of the university.
- Coordinates across academic and administrative departments to successfully achieve project goals.
- Assists in the production of print materials and campaigns, collaborating with the Creative Services team.
- Manages the daily project management needs and assigns tasks.
- Drafts marketing and communications content, including emails, digital, and print content.
- Communicates clearly and effectively with the Office of Graduate Studies, Auxiliary Marketing, Academic Affairs, student success departments, and other university partners to understand communications needs.
- Follows CWU brand standards and assists in developing a cohesive voice for the university within the brand standards.
Central Washington University
Central Washington University is a public, four-year university in the geographic center of Washington State. CWU began as a teaching college and continues to be a model learning community over 100 years later. Go Cats!
