Client Relations Management (CRM) Communications Coordinator at Central Washington University | Ellensburg, WA | $54K/yr – $78K/yr

Client Relations Management (CRM) Communications Coordinator

Ellensburg, WA (On-site)

$54K/yr – $78K/yrMid Level4+ years expFull time

Posted 4 months ago

Job Summary

Own marketing communications across CWU graduate recruitment and student engagement, turning stakeholder needs into targeted campaigns and measurable outcomes.

Marketing Communications: Develop plans for Slate CRM and other channels, defining audience and messaging.
Cross-Functional Coordination: Align with academic and administrative partners to execute campaigns and support recruitment and retention goals.
Execution and Analytics: Build emails and HTML templates, monitor performance, report KPIs, and iterate for improvement.

Job Description

Responsibilities

Develops marketing and communications plans for the Slate CRM and other communication platforms to communicate with prospective and current CWU students.
Identifies specific audiences and key messaging for marketing campaigns.
Builds and formats communications within communications platforms using the email builder and HTML templates.
Consults with clients to build strategic communications plans, setting goals to support the overall recruiting and retention strategies of the university.
Coordinates across academic and administrative departments to successfully achieve project goals.
Assists in the production of print materials and campaigns, collaborating with the Creative Services team.
Manages the daily project management needs and assigns tasks.
Drafts marketing and communications content, including emails, digital, and print content.
Communicates clearly and effectively with the Office of Graduate Studies, Auxiliary Marketing, Academic Affairs, student success departments, and other university partners to understand communications needs.
Follows CWU brand standards and assists in developing a cohesive voice for the university within the brand standards.

Central Washington University

Central Washington University is a public, four-year university in the geographic center of Washington State. CWU began as a teaching college and continues to be a model learning community over 100 years later. Go Cats!

Ellensburg, Washington, USA

3.6K employees (158 in marketing)

www.cwu.edu

Salaries

Posted range

$54K/yr – $78K/yr

Taken straight from the job posting.

See all Central Washington University salaries

Links

www.cwu.edu

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