Responsibilities

• Own a portfolio of strategic client accounts end-to-end, from onboarding through retention and growth.
• Apply Playbook Media's proven frameworks and best practices to manage and deepen client partnerships.
• Lead client communication through regularly scheduled and ad hoc meetings with clear, confident strategic direction.
• Develop and execute roadmaps, testing plans, and performance reviews on weekly, monthly, and quarterly cycles.
• Drive client growth through data-backed recommendations, proactive insights, and a strong marketing point of view.
• Bring knowledge of SEO and AEO strategies to advise clients on organic and AI-driven search visibility.
• Use Claude and other AI tools to synthesize performance data, build client presentations, draft follow-ups, and automate repetitive workflows.
• Collaborate with internal creative, media, and analytics teams to maximize results and serve as the client's internal advocate.
• Share learnings across accounts to raise the strategic bar for the full client partner team.

Requirements

• 5+ years in a client-facing marketing or agency role, with a track record of owning strategic accounts independently.
• Strong command of growth marketing fundamentals: paid media, conversion optimization, attribution, and full-funnel performance strategy.
• Working knowledge of SEO and AEO (Answer Engine Optimization), including how AI-driven search is reshaping content and discoverability strategy.
• Hands-on experience using Claude (or similar LLMs) to synthesize data, generate client deliverables, and streamline repetitive tasks.
• Ability to build strong client relationships and turn performance challenges into clear, confident recommendations.
• Skilled at presenting insights through polished, persuasive slide decks and data analyses.
• Sharp judgment, high ownership, and comfort managing multiple accounts in a fast-paced environment.
• Excellent written and verbal communication skills.

Preferred

• Experience marketing insurance, fintech, or broader financial services products for high-growth brands is a strong plus.
• Direct experience managing paid campaigns across Google Ads, Meta, TikTok, or similar platforms.
• Familiarity with performance analytics tools and attribution methodologies (MMM, MTA, incrementality testing).
• Experience building or refining AI-assisted workflows for client reporting, meeting prep, or content generation.
• Demonstrated ability to analyze complex datasets and translate them into executive-level strategy.
• Advanced degree in business or marketing (MBA, Master's in Marketing, or similar) is a plus, not a requirement.

Benefits

• Competitive salary and bonus program
• 401(k) with company match
• Medical, Dental, and Vision coverage
• Uncapped vacation and sick time
• Training and personal development support
• Primarily remote work environment, with optional quarterly regional get-togethers
• Annual company offsite
• Parental leave