Responsibilities

• Build strong, consultative relationships with business partners to translate Line of Business, Client, and Product strategies into integrated, high‑impact marketing strategies.
• Leverage audience insights—including segmentation, targeting, and customer behavior—to inform product strategy and marketing execution.
• Collaborate closely with internal and external partners to develop and deliver coordinated marketing programs, ensuring alignment with the Truist Purpose, Brand, and business objectives.
• Apply in-depth and specialized expertise and/or a significant breadth of expertise in Marketing and other related disciplines including creative development and market research and performance marketing.
• Manage large marketing initiatives, utilizing all marketing channels including digital paid media.
• Interpret internal/external business challenges, including client needs and competitive marketplace and recommend best practices to improve products, processes, or services.
• Apply a comprehensive understanding of how the business operates to solve technical, operational, and business problems.
• Lead teams or projects with moderate resource requirements, risk, and complexity.
• Directly impact the achievement of client, operational, project, service, and risk management objectives.
• Work independently, with guidance in only the most complex and unusual situations.
• Deliver programs on budget and on time.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
• Five years of related experience or an equivalent combination of education and experience
• In-depth knowledge and expertise of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)
• Experience managing or leading projects or project work streams and operates as a lead in a specialty capacity
• Knowledge of client needs and competitive landscape and the factors that differentiate Truist and its competitors in the market
• Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
• Ability to provide direction, coaching and mentor teammates
• Fluent in Excel and PowerPoint, preparing presentations for senior level teammates
• Developing presentation skills and communication skills

Preferred

• MBA or Master\'s degree in related field
• Ten years of related experience
• Previous experience in financial services, retail or packaged goods industries
• Consumer/Commercial/Corporate/Wealth banking product and/or segment marketing experience

Benefits

• General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position.
• Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates.
• Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays.
• For more details on Truist’s generous benefit plans, please visit our Benefits site.
• Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan.
• As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.