Client Director (US Theatre) at SINE Digital | New York, USA | $125K/yr – $150K/yr

SINE Digital

Client Director (US Theatre)

New York, USA (Hybrid)

$125K/yr – $150K/yrDirector/ExecutiveFull time

Posted 4 months ago

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Job Summary

Lead a client services and marketing team for Broadway theatre portfolio driving revenue and integrated campaigns.

Must-have: 10+ years in theatre marketing or agency experience with revenue ownership.
Standout: NYC-based with in-person Tue–Thu presence and strong executive stakeholder management.
Note: Deep relationships in Broadway/Off-Broadway and familiarity with ticketing platforms and live events.

Job Description

Responsibilities

Own and shape integrated marketing strategy across a portfolio of Broadway, Off-Broadway, and touring productions
Act as senior strategic advisor to producers, general managers, and theatre partners
Ensure media, SEO, AI Discovery, CRM, Data & Insights, and creative strategies align with client business goals and revenue objectives
Empower Account Directors/Managers to lead day-to-day client management while maintaining executive oversight and accountability
Own revenue targets and margin performance across your client portfolio
Forecast revenue, manage scope, and ensure profitable account growth
Oversee resource allocation in partnership with department leads to align staffing with portfolio needs
Identify upsell and cross-sell opportunities that strengthen long-term partnerships
Leverage existing Broadway and theatre relationships to generate new opportunities
Identify prospective partnerships and collaborate with the new business team to pitch and close new clients

Requirements

10+ years of experience, preferably within the theatre industry
Prior agency experience is strongly preferred
Deep understanding of Broadway, Off-Broadway, and touring production marketing dynamics
Existing senior-level relationships within the theatre ecosystem
Proven track record of owning revenue targets and driving portfolio profitability
Confident in leading executive-level conversations and navigating complex stakeholder environments
Strong operational mindset with the ability to improve processes while maintaining creative agility
Collaborative leader who empowers teams while maintaining high standards of accountability
Deep experience unpacking digital strategies/activations across Meta (Facebook/Instagram), TikTok, Google Ads, DV360, paid social, programmatic
Familiarity with ticketing platforms (AudienceView, Telecharge, Nliven, etc.), live event promotion, and analytics (Google Analytics, etc.)

Benefits

A competitive salary between $125,000 - $150,000, commensurate with experience
24 days PTO per calendar year, which will increase with length of service at one additional day per year, capped at 3 days, (plus extra time off over the Christmas/holiday period)
Access to 401(k) Retirement Plan
Access to Company subsidized healthcare and dental care
Working from home equipment allowance
An abundance of free tickets to live events
Structured personal development, a customized training program and opportunities to attend industry conferences

SINE Digital

SINE is a strategic consultancy and digital agency on a mission to grow the global live experience economy. Operating from offices in London and New York, we specialise in live and ticketed experiences across theatre, culture, attractions and sport. We combine deep sector knowledge with technology, data, ticketing and media to fuel growth for the world’s leading brands.We weren’t born in a boardroom, we were built backstage. We exist to dismantle outdated systems and strategies in tech, data and media – changing the trajectory of the industry and driving it forward for future generations of ticket buyers.Our integrated services – including Media Mix Modelling, AI Creative Insights, MarTech automation and real-time dashboards – give brands clarity, control and a sharper commercial edge. We cut waste, optimise media and drive measurable results.We’re proud to work with the world’s leading entertainment brands including Tottenham Hotspur, Royal Ballet & Opera, LW Theatres, Sonia Friedman Productions, Seaview, Runaway Productions and ATG Entertainment – as well as productions such as Wicked, The Book of Mormon, Operation Mincemeat, The Hunger Games On Stage and many more.Our partnerships with Google, Meta, TikTok and Microsoft keep us at the forefront of tech, data and media evolution. And as an official industry partner of King’s Business School and King’s College London, we’re dedicated to advancing industry innovation, research and talent development at the intersection of tech, data and media.Our Future Talent Scheme is our dedicated early careers initiative. It's designed to discover, nurture and launch the next generation of marketing talent through a six-month programme. It reflects our wider commitment to equity and innovation, supporting young people from all backgrounds into digital careers.We are restless explorers, innovators and allies.

Founded in 2018

London, England, United Kingdom

58 employees (8 in marketing)

sinedigital.com