Responsibilities

• Churn Analysis & Research - Analyse churn patterns across multiple Foxelli brands - when customers drop, which segments are most at risk, and what's driving it
• Churn Analysis & Research - Research competitors and benchmark what best-in-class retention looks like in our space
• Churn Analysis & Research - Use AI tools to accelerate research, surface insights, and identify patterns
• Churn Analysis & Research - Build a clear picture of our customers - their motivations, frustrations, and what "good enough to stay" actually means to them
• Customer Journey & Onboarding - Audit the full customer lifecycle with a churn lens - from first-touch onboarding to long-term engagement
• Customer Journey & Onboarding - Identify drop-off moments and experience gaps that are costing us customers
• Customer Journey & Onboarding - Own initiatives to improve onboarding flows and early-stage activation
• Retention Initiatives & Experimentation - Develop hypotheses and run experiments - lifecycle communications, CRO tests, loyalty mechanics, win-back campaigns, cancellation flows
• Retention Initiatives & Experimentation - Build and maintain automations that support retention at scale - triggered flows, at-risk alerts, personalised sequences
• Retention Initiatives & Experimentation - Use AI to generate ideas, draft copy, simulate scenarios, and iterate faster

Requirements

• At least 2 years of experience of direct experience fixing actual churn for a physical product
• Proven experience diagnosing churn, not just reporting on it, but getting to the root of it
• Comfortable working with data: cohort analysis, funnel metrics, A/B test results
• Hands-on experience with customer journey mapping, onboarding optimisation, or CRO
• Experience building automations: triggered flows, lifecycle sequences, or similar
• Able to turn messy data into a clear point of view and present it to senior stakeholders
• Has worked across multiple products or brands
• Uses AI tools beyond basic prompts and actively looks for ways to automate and improve workflows

Benefits

• Full flexibility with your schedule in a fully remote setting, while Apploye ensures transparency and fairness.
• Complimentary gym memberships and company-sponsored outdoor adventures for your strength and to keep your physical well-being in check.
• A personal development budget is at your disposal for your personal and professional growth to ensure you keep growing continuously.
• Generous paid time off, including parental leave and vacation days, to recharge and rejuvenate and ensure you’re well-rested.
• A budget for your home office setup so you’re comfortable working how you like and where you like.
• Strong company culture and a network of unique individuals that celebrate you.