Responsibilities

• Articulate data-driven insights in a logical flow in order to deliver a compelling and enlightening story to client.
• Bring the consumer's world to life through the use of qualitative and cultural mining, plus insightful synthesis of quantitative research.
• Demonstrate strong analytical and strategic skills to help solve clients' business problems.
• Stay abreast of the competitive landscape and identify new methodologies as it pertains to data and human centered research to deliver meaningful results for our clients.
• Evaluate creative concepts and communication opportunities and provide sound feedback and/or recommendations, as appropriate.
• Facilitating brainstorms, workshops and ideation sessions that drive greater creativity and innovation.
• Direct the strategic development of client presentations and other important communication; delivering clear, compelling and persuasive communications to all stakeholders.
• Be an ambassador in the development of new insights, audience segmentation and cultural analysis that will build clients' businesses.
• Responsible for growth and development of his/her direct reports / team by providing clear, direct, actionable and motivating feedback
• Brief creative teams for ideation and steer / facilitate brainstorms and workshops.

Requirements

• 7-9 years strategically building brands at a top agency, working for Fortune 500 clients - must have experience understanding the intersection of business strategy, consumer insights and digital behavior in grounding big, purposeful ideas.
• Management experience, recognized for their ability to balance
• Strong leadership experience and recognized for their ability to balance mentorship and empowerment of the team, with ensuring quality of strategic output.
• Ability to review qualitative, quantitative research, and behavioral data and independently be able to dive into research tools to draw and interpret insights.
• Ability to interact with and influence people of an organization, fostering strong cross-functional teamwork and collaborative results.
• Strategic thinking ability with balanced analytical and creative approach to integrated marketing planning.
• Understanding of multiple channels for communications and connections, and their role in brand and content marketing.
• Self-motivated and demonstrates initiative in identifying opportunities, discerning a clear path forward and acting upon them swiftly.