Chief Product Marketing Officer

Responsibilities

• Product Marketing Strategy & Positioning
• Develop and execute KRUSH Tech's product marketing strategy, with an initial focus on establishing and expanding our presence in the U.S. defense market.
• Define product positioning, messaging, value propositions, and competitive differentiation across a portfolio of advanced hardware and integrated technologies.
• Translate complex engineering capabilities into clear, compelling customer benefits for military, government, and industry stakeholders.
• Lead market research, customer segmentation, competitive intelligence, and market opportunity assessments.
• Identify emerging market requirements, customer needs, and industry trends to inform product positioning and commercialization strategies.
• Go-to-Market & Commercialization
• Partner with the Chief Product Officer to develop and execute go-to-market strategies for new and existing products.
• Lead product launch planning, market readiness, messaging, and cross-functional launch execution.
• Develop commercialization strategies that support the introduction of internationally developed technologies into the U.S. market.

Requirements

• 12+ years of progressive experience in product marketing, product commercialization, go-to-market strategy, or related leadership functions.
• Significant leadership experience within defense technology, aerospace, autonomous systems, advanced electronics, semiconductors, or other technically complex hardware industries.
• Demonstrated success developing and executing go-to-market strategies for complex physical products, integrated hardware/software systems, or advanced technologies.
• Strong understanding of the U.S. defense market, including military customers, defense contractors, government acquisition environments, and industry partnerships.
• Proven experience taking products from market identification and positioning through launch, commercialization, and adoption.
• Ability to communicate complex technical concepts and translate engineering capabilities into compelling customer value propositions.
• Experience developing market entry strategies, competitive positioning, customer segmentation, and product messaging.
• Strong cross-functional leadership experience partnering with Product, Engineering, Manufacturing, Business Development, and executive stakeholders.
• Demonstrated ability to build or scale teams, functions, or business capabilities within high-growth or evolving organizations.
• Exceptional executive communication, strategic thinking, and stakeholder management skills.

Preferred

• Previous experience as a Chief Product Marketing Officer, Chief Marketing Officer, VP of Product Marketing, Head of Product Marketing, or equivalent executive leader with substantial product marketing ownership.
• Experience bringing defense technologies, autonomous systems, advanced electronics, or integrated hardware platforms to the U.S. market.
• Familiarity with Department of Defense acquisition processes, defense procurement, and emerging technology adoption pathways.
• Experience working with defense primes, government agencies, military end users, and strategic industry partners.
• Technical background or demonstrated fluency in advanced hardware, autonomous systems, RF technologies, sensing, communications, or related engineering disciplines.
• Experience supporting products across the full lifecycle, including R&D, prototyping, validation, manufacturing, launch, and scale.
• Experience building product marketing organizations in startup, founder-led, or rapidly scaling international businesses.
• Familiarity with ITAR, EAR, and the considerations associated with marketing export-controlled technologies.
• Established relationships within the U.S. defense and aerospace ecosystem.