Responsibilities

• Develop and maintain a world-class brand identity that resonates with the values of privacy, exclusivity, and cultural authenticity.
• Ensure absolute brand consistency across all touchpoints, from the digital platform to physical property experiences and elite services.
• Position TSK as a thought leader in the transformative travel space, highlighting the shift from traditional luxury to meaningful immersion.
• Oversee the marketing-led aspects of the TSK platform release, optimizing user acquisition and retention for the elite membership base.
• Leverage data-driven insights to target the growing UHNWI population (estimated growth of 70 individuals per day).
• Manage high-tier performance marketing, SEO/SEM, and exclusive social media strategies tailored for the ultra-wealthy.
• Orchestrate global PR campaigns and secure placements in top-tier luxury, business, and lifestyle publications.
• Form high-level strategic partnerships with luxury lifestyle brands, private aviation firms, and elite family offices.
• Manage high-profile events and "invitation-only" brand activations in key global markets.
• Lead the creation of visually stunning, high-production content (video, photography, editorial) that showcases TSK’s flagship properties and unique cultural experiences.

Requirements

• Experience: 10+ years in senior marketing leadership, specifically within the ultra-luxury sector (e.g., luxury hospitality, yachting, private aviation, or high-end fashion).
• Expertise: Deep understanding of the UHNWI psyche, purchasing habits, and media consumption patterns.
• Digital Savvy: Proven experience in scaling high-end digital platforms or apps with a focus on premium user experience.
• Network: Strong existing relationships with luxury media editors, influencers, and high-net-worth brand partners.
• Attributes: A refined aesthetic sense, creative visionary, and a "prize" mindset—understanding that TSK is an exclusive destination for the world\u2019s most discerning travelers.