EXPERIENCED HEALTH & WELLNESS MARKETING EXPERT
hello naturals
USA (Remote)
In-houseContractSenior level
1 day ago
Chief Marketing Officer
Miami Lakes, FL (Remote)
$187K/yr – $260K/yrDirector/Executive10+ years expFull time
Posted 10 days ago
Job Summary
Lead the firm’s national, full-funnel marketing strategy while building and guiding a 15–25 person team, owning a $10M+ budget, and aligning campaigns with multi-state regulatory requirements.
- Own KPIs and dashboards to drive weekly decisions
- Expand brand and demand across markets with bilingual audience strategies
Job Description
Responsibilities
- Build and execute a national marketing strategy that scales revenue and brand reputation across multiple states.
- Own the full funnel: paid media, SEO/SEM, PR, TV/radio, influencer, community outreach, and brand storytelling.
- Lead and grow a team of 15–25+ marketers (social, digital, paid, creative, content).
- Hire, mentor, and build internal career pathways for top talent.
- Define and track KPIs across all campaigns — CAC, CPL, cost-per-signed-case, and ROI.
- Build dashboards and reporting cadences that drive weekly/monthly strategic decisions.
- Localize and adapt campaigns for Miami, Orlando, NYC, and Texas markets — including bilingual (English/Spanish) audiences.
- Navigate state-specific Bar/legal advertising compliance requirements.
- Own a $10M+ annual marketing budget.
- Negotiate vendor/media contracts and hold partners accountable to ROI.
Requirements
- 10+ years in senior marketing leadership (CMO, VP, SVP) with 7+ direct reports and teams of 20+
- Track record scaling marketing in a company that grew from $50M to $250M+ , with 30%+ YoY growth
- Managed $10M+ annual budgets with demonstrable ROI
- Deep, full-funnel expertise: SEO, Google Ads, Meta, TikTok, YouTube, TV/radio, PR, influencer
- Experience with Salesforce, CallRail, Google Analytics, and AI-driven marketing tools
- Experience in a regulated industry (legal, healthcare, insurance, financial services) — you understand compliance and reputation-driven acquisition
- Bachelor's degree in Marketing, Business, or related field (MBA strongly preferred)
Preferred
- MBA strongly preferred
- Bilingual English/Spanish, experience marketing to Hispanic/multicultural audiences, multi-state expansion experience
Benefits
- Competitive salary commensurate with experience
- Professional development and continuing education support
- Collaborative, growth-oriented team environment
- Medical, dental & vision
- Hospital plans
- 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
- Life Insurance (Company paid Basic Life and AD&D as well as voluntary Life & AD&D for the employee and dependents)
- Company paid short and long-term disability
- Health & Dependent Care Spending Accounts (HSA & DCFSA)
- Employee Assistance Program
The Ward Law Group, PL
Our mission is to be the leading family-owned personal injury law firm dedicated to serving the Spanish-speaking community. We strive to deliver exceptional client service while upholding the highest standards of professionalism and ethics.
Salaries
Posted range
$187K/yr – $260K/yr
Taken straight from the job posting.
Links
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