Responsibilities

• Develop and execute a comprehensive marketing strategy that drives revenue growth, brand awareness, client acquisition, and market expansion
• Align marketing initiatives with the firm's mission, values, and long-term growth objectives
• Create scalable marketing programs and infrastructure that support continued geographic and organizational expansion
• Identify new opportunities for market penetration, audience growth, and client acquisition
• Lead, mentor, and develop a marketing organization of 15 or more professionals across Social Media, Digital Marketing, Paid Media, Traditional Advertising, Creative Services, and Content Marketing
• Build a high-performance culture focused on accountability, innovation, measurable results, and continuous improvement
• Recruit, develop, and retain top marketing talent while creating opportunities for internal advancement
• Oversee marketing strategy and execution across: Search Engine Optimization, Google Advertising, Meta Advertising Platforms, TikTok Advertising, Local Services Ads, YouTube Advertising, Television Advertising, Radio Advertising, Public Relations, Influencer Marketing, Community Outreach Programs, Video Testimonial Campaigns, Multi-Channel Social Media Campaigns, Brand Awareness Campaigns
• Balance performance marketing with brand-building initiatives to maximize market awareness, qualified leads, signed cases, and return on marketing investment
• Lead the development and evolution of a trusted, recognizable, and purpose-driven brand

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• Ten or more years of marketing leadership experience
• Senior marketing leadership experience as a Chief Marketing Officer, Senior Vice President of Marketing, Vice President of Marketing, or comparable executive-level marketing leader
• Experience leading and managing teams of at least 15 professionals
• Minimum of two continuous years of leadership within a single senior-level marketing position
• Demonstrated success developing marketing strategies that contributed to significant organizational and revenue growth
• Experience managing sophisticated multi-channel marketing programs and significant marketing budgets
• Strong proficiency with Salesforce, CallRail, Google Advertising, Meta Advertising Platforms, TikTok Advertising, Local Services Ads, YouTube Advertising, SEMrush, and Google Analytics
• Bilingual proficiency in English and Spanish
• Experience supporting geographic expansion and new-market launches

Preferred

• Master of Business Administration
• Experience serving bilingual and bicultural markets
• Experience within legal services, healthcare, insurance, financial services, or another regulated industry
• Experience leading marketing efforts for faith-based, mission-driven, or values-driven organizations
• Deep understanding of Hispanic, immigrant, and underserved communities
• Experience working with celebrity endorsements, influencers, and community partnerships
• Experience creating and managing video testimonial campaigns, radio advertising campaigns, multi-channel social media campaigns, and community-based marketing initiatives
• Passion for mission-driven growth and community impact

Benefits

• Medical, dental, and vision
• Hospital plans
• 401(k) Retirement Plan with pre-tax and Roth post-tax contributions available
• Company-paid Basic Life and AD&D Insurance
• Voluntary Life and AD&D Insurance for employees and dependents
• Company-paid short-term and long-term disability
• Health and Dependent Care Spending Accounts (HSA & DCFSA)
• Employee Assistance Program
• Tuition Assistance
• Professional development and continuing education support