Responsibilities

• Build and execute a national marketing strategy that scales revenue and brand reputation across multiple states.
• Own the full funnel: paid media, SEO/SEM, PR, TV/radio, influencer, community outreach, and brand storytelling.
• Lead and grow a marketing team — currently 12 professionals, scaling to 15–25+ (social, digital, paid, creative, content).
• Hire, mentor, and build internal career pathways for top talent.
• Define and track KPIs across all campaigns — CAC, CPL, cost-per-signed-case, and ROI.
• Build dashboards and reporting cadences that drive weekly/monthly strategic decisions.
• Localize and adapt campaigns for Miami, Orlando, NYC, and Texas markets — including bilingual (English/Spanish) audiences.
• Navigate state-specific Bar/legal advertising compliance requirements.
• Owns annual marketing budget.
• Negotiate vendor/media contracts and hold partners accountable to ROI.

Requirements

• 10+ years in senior marketing leadership (CMO, VP, SVP) with 7+ direct reports and teams of 20+.
• Track record scaling marketing in a company that grew from $50M to $250M+, with 30%+ YoY growth.
• Managed $10M+ annual budgets with demonstrable ROI.
• Deep, full-funnel expertise: SEO, Google Ads, Meta, TikTok, Local Service Ads (LSA), YouTube, SEMrush, TV/radio, PR, influencer.
• Experience with Salesforce, CallRail, Google Analytics, and AI-driven marketing tools.
• Experience in a regulated industry (legal, healthcare, insurance, financial services) — understands compliance and reputation-driven acquisition.
• Bachelor's degree in Marketing, Business, or related field (MBA strongly preferred).
• Willing to work on-site in Miami Lakes, or remote with travel to NY and TX offices as needed.

Preferred

• Bilingual English/Spanish
• experience marketing to Hispanic/multicultural audiences
• multi-state expansion experience

Benefits

• Medical, dental & vision
• Hospital plans
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Company paid Basic Life and AD&D as well as voluntary Life & AD&D for the employee and dependents)
• Company paid short and long-term disability
• Health & Dependent Care Spending Accounts (HSA & DCFSA)
• Employee Assistance Program
• Tuition Assistance
• Paid time off and paid holidays