Responsibilities

• Lead Marketing Strategy
• Build and execute a national marketing strategy to scale revenue and reputation across markets.
• Align all initiatives with firm values: service, leadership, loyalty, and faith.
• Team Leadership & Development
• Oversee a team of 15–25+ (social, digital, paid, traditional, creative, content).
• Hire, mentor, and retain top-tier marketing talent. Create pathways for internal growth.
• Full-Funnel Execution
• Own all marketing touchpoints: paid media, social, SEO, PR, TV/radio, influencer, community outreach.
• Ensure strategy reaches and resonates with Hispanic and immigrant audiences.
• Brand & Storytelling
• Build a powerful brand that evokes trust, purpose, and transformation.
• Tell the firm’s story through emotionally resonant client journeys and community engagement.
• Marketing Performance & Analytics
• Implement KPIs for all campaigns. Track CAC, CPL, cost per signed case, ROI.
• Integrate dashboards and reporting to guide weekly/monthly strategy shifts.
• Technology & Automation
• Leverage CRM (Salesforce), CallRail, Google Analytics, and AI-powered tools to streamline processes and scale results.
• Cross-Functional Alignment
• Work closely with Intake, Legal Ops, and Sales to ensure end-to-end client journey is cohesive and high-converting.
• Multi-State & Cultural Expansion
• Localize campaigns across Miami, Orlando, NYC, and Texas.
• Navigate compliance nuances for legal marketing (Bar rules) in each state.
• Budget & Vendor Management
• Manage marketing budgets of $10M+ annually. Negotiate vendor and media contracts.
• Ensure cost-effective campaign execution and vendor accountability.
• Executive Collaboration
• Serve as part of the Executive Leadership Team.
• Translate marketing metrics into business outcomes to influence firmwide decisions.