Own and scale the marketing function to drive multi-channel growth, systematize planning and reporting, and optimize acquisition ROI while building a high-impact team and modernizing processes with AI/automation.

• Strategic Ownership: Develop and execute the company’s marketing strategy, build annual plans, and align growth initiatives with leadership priorities.
• Operations & systems: Roll out marketing infrastructure, dashboards, attribution models, CRM automation, and speed-to-lead improvements to shorten cycles.
• Team & partnerships: Recruit, mentor, and manage the internal team while governing agencies and vendors to maximize performance and ROI.

Responsibilities (selected)

• Develop and execute the company’s overall marketing strategy
• Build annual, quarterly, and monthly marketing plans
• Create market expansion strategies for new territories
• Work directly with leadership on growth initiatives
• Manage and develop the internal marketing team
• Recruit and mentor future marketing talent
• Own paid advertising across Meta, Google, YouTube, Local Services Ads, OTT/CTV, and emerging platforms
• Optimize campaign performance and lead quality
• Continuously improve customer acquisition costs
• Manage agency relationships and vendor accountability

Requirements

• 7+ years of marketing leadership experience
• 3+ years leading marketing teams
• Proven experience managing six and seven-figure marketing budgets
• Strong understanding of digital advertising platforms
• Experience building marketing systems and reporting structures
• Advanced knowledge of marketing analytics
• Strong leadership and communication skills

Nice to have

• Home improvement industry experience
• Home services experience
• Construction or remodeling marketing experience
• Multi-location business experience
• CRM and marketing automation expertise
• AI and emerging technology experience

Benefits

• Competitive Base Salary: $100,000 – $120,000
• Performance-Based Bonus Program
• Health Insurance
• 401(k) Program
• Paid Time Off
• Career Growth Opportunities
• Direct Access to Founder & Executive Team
• Opportunity to Help Build a Market-Leading Brand