Responsibilities

• The VSL itself — script, direction, and either personally executing or sourcing and managing whoever helps you produce it.
• The full funnel architecture — ad to landing page to video to thank-you page to follow-up sequence.
• The ad accounts themselves — Meta, YouTube, Google, and other platforms as we scale, hands on, not delegated.
• The handoff to sales and the numbers that follow — show-up rate, close rate, and ROAS.
• Ongoing testing and optimization until the funnel is consistently profitable and ready to scale.
• This is a hands-on role first. You will personally build this funnel, end to end, the video and script, the page, the ad accounts, the offer, and the handoff to our sales team.

Requirements

• Someone who has personally built and scaled a high-ticket Book-a-Call or VSL funnel before, with real numbers to show for it.
• Someone who wants to do the work themselves first, not someone managing a team or an agency from a distance.
• Someone comfortable being hands-on across strategy and execution, video, copy, funnel build, and the ad accounts.
• Someone who understands emotional, identity-driven purchases, not just logical or financial offers.
• Someone who treats this like their own thing and wants to build a team around their own success, not someone looking to walk into an existing department.

Preferred

Benefits