Responsibilities

• Develop and execute comprehensive marketing strategies aligned with organizational goals, emphasizing digital marketing, B2B marketing, and demand generation.
• Lead and manage diverse teams across marketing, advertising, public relations, content creation, and graphic design to ensure cohesive campaign delivery.
• Oversee the planning, implementation, and optimization of multichannel marketing campaigns including social media advertising campaigns, email marketing, print advertising, and performance marketing initiatives.
• Utilize web analytics reporting tools such as Google Analytics and Google AdWords to monitor campaign performance, interpret data insights, and inform strategic decisions.
• Manage advertising sales efforts by developing compelling proposals and maintaining strong relationships with media partners.
• Implement and oversee marketing automation tools and CRM systems like Salesforce or HubSpot to streamline workflows and enhance customer engagement.
• Drive content marketing initiatives through copywriting, content writing, research, and product management to produce engaging materials that support brand positioning.
• Coordinate cross-functional collaboration with sales teams, product managers, and creative teams to ensure consistent messaging across all channels.
• Maintain budget oversight for all marketing activities while ensuring maximum ROI through performance marketing techniques.
• Stay abreast of industry trends in digital marketing, SEO strategies, social media marketing, HTML coding for landing pages, WordPress management, Facebook Advertising campaigns, and print advertising best practices.

Requirements

• Experience in Precious Metals Industry
• Proven experience managing marketing, advertising or public relations teams with a focus on team leadership and strategic planning.
• Expertise in SEO techniques to improve organic search rankings and increase website traffic.
• Strong knowledge of multichannel marketing strategies including social media advertising campaigns across platforms like Facebook Ads and LinkedIn Ads.
• Proficiency in Adobe Creative Suite for graphic design tasks related to campaign assets.
• Skilled in content marketing development—copywriting experience is highly valued—and managing content calendars for blogs, social media posts, newsletters, and product descriptions.
• Deep understanding of marketing automation tools such as HubSpot or Marketo combined with CRM system proficiency for targeted outreach campaigns.
• Experience with web analytics reporting using Google Analytics or similar tools to measure campaign effectiveness and optimize performance.
• Knowledge of demand generation marketing tactics that drive lead acquisition through integrated digital efforts.
• Ability to manage multiple projects simultaneously using robust project management skills within a fast-paced environment.

Benefits

• Health Insurance
• Matching 401k
• Paid time off
• Opportunity to work in a growing and dynamic industry.
• Dental insurance
• Vision insurance