Responsibilities

• Develop and lead one-year, three-year marketing, and growth strategies.
• Own enterprise marketing performance, including CAC, LTV, retention, and new patient acquisition metrics.
• Build a repeatable, scalable growth model across markets and future locations.
• Balance long-term brand strategy with near-term performance goals.
• Define, strengthen, and scale the brand across all service lines.
• Create clear positioning and go-to-market strategies for diverse and evolving offerings.
• Simplify complex service lines into compelling, patient-centered value propositions.
• Oversee all marketing channels and acquisition funnels, including paid media, SEO, email/SMS, CRM, and lifecycle marketing.
• Establish testing frameworks, dashboards, and KPI accountability.
• Lead creative and campaign strategy to ensure consistent, high-impact storytelling.

Requirements

• 10+ years of senior marketing leadership experience (CMO, CGO, or equivalent) in consumer-facing businesses, with demonstrated success building demand generation programs that convert consumers into booked appointments and completed in-person service visits.
• Hands-on experience managing large marketing budgets of $5M- $10m annually ($100M in annual revenue) with clear ROI accountability.
• Strong ownership of performance and growth metrics, including CAC, LTV, retention, digital acquisition channels, analytics, and funnel optimization efficiency.
• Demonstrated experience leading and developing marketing teams (3–7 direct reports) while building and executing scalable marketing strategies in multi-location or growth-oriented organizations.
• History of operating in regulated consumer services, such as healthcare, wellness, aesthetics, dental, med-spa, or franchise-like multi-site businesses.
• Familiarity leveraging CRM systems, marketing automation, lifecycle marketing, and AI-enabled tools within technology-enabled service environments.

Preferred

• Prior experience supporting or scaling membership or subscription-based models.
• Bachelor’s degree in marketing, business, or a related field.
• History of increasing customer or patient lifetime value while helping scale organizations from approximately $30M to $150M+ in revenue.
• Background working with established business operating systems such as Entrepreneurial Operating System (EOS, Pinnacle, or equivalent frameworks).
• Strong industry network, including media, influencer, or strategic partnership relationships.

Benefits

• Benefits: Short Term Disability, Medical, Vision, Dental & Life, 401K, PTO, Paid Holidays, Free Healthy meals for employees on site, Administration Bonus