Elements of Launch Intensive
Worthy Marketing Group
New York, USA (Remote)
$44K/yr - $56K/yr (Est.)AgencyInternshipIntern/new grad
1 day ago
Chief Marketing Officer
Birmingham, AL (On-site)
Salary Not AvailableSenior Level15+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own and scale a category-defining industrial brand while driving pipeline and revenue through ABM, lifecycle marketing, and field-led demand, with tight alignment to sales and product for durable equity.
- Brand & Growth: shape positioning, narratives, and go-to-market by industry to move from awareness to revenue.
- Demand & Lifecycle: build measurable demand systems, ABM, digital acquisition, and lifecycle programs that improve conversion, CAC, and LTV.
- Alignment & Execution: partner with Sales, Service, Product, and Commercial leadership to ensure full-funnel cohesion and consistent brand expression.
Job Description
Responsibilities
- Brand Building & Category Leadership - Build and scale a differentiated, category-leading industrial brand
- Establish the company as a recognized market leader within targeted vocational industries
- Develop positioning that combines emotional relevance with commercial clarity
- Create clear, compelling narratives that resonate with fleets, operators, and industrial buying groups
- Drive long-term brand equity, loyalty, and industry influence
- Ensure consistent brand expression across all customer and employee touchpoints
- Marketing & Growth Strategy - Own the company’s end-to-end marketing and growth strategy
- Define go-to-market strategies by industry, segment, and application
- Align marketing strategy tightly with commercial growth priorities and revenue objectives
- Translate market insight into scalable, measurable growth programs
- Ensure integration across brand , demand generation, customer lifecycle, and channel strategy
- Demand Generation & Commercial Impact - Accountable for marketing’s measurable contribution to qualified pipeline , revenue growth , and demand funnel efficiency
- Lead the development of measurable demand generation systems , including:
- Account-Based Marketing (ABM)
- Lifecycle marketing
- Digital acquisition and optimization
- Field and event-driven demand
- Customer advocacy and referral programs
- Improve lead quality, conversion rates, CAC efficiency, and lifetime value
- Partner closely with Sales, Service, Product, and Commercial leadership to ensure full funnel alignment
Requirements
- 15+ years of progressive marketing leadership experience
- Proven success building and scaling category-defining brands
- Demonstrated ability to drive both brand creation and measurable commercial growth
- Experience in industrial, automotive, vocational, OEM, or similarly complex B2B sectors
- Track record of driving pipeline and revenue impact , not just awareness
- Experience marketing to multi-stakeholder, long-cycle buying environments
- Strong commercial, operational, and strategic mindset
- Proven experience implementing AI within marketing strategy and operations
Preferred
- Commercial vehicle, truck, or industrial equipment experience
- Experience building brands with strong operator and customer loyalty
- Background in grassroots, field-driven, or community-led marketing
- Experience leveraging influencer or creator ecosystems in industrial markets
- Experience modernizing marketing organizations and systems
Benefits
- Competitive compensation that recognizes your skills, experience, and impact
- Performance-based annual bonuses that reward results and contributions
- Comprehensive medical, dental, and vision coverage to support your well-being
- 401(k) with a 4% company match to help you invest in your future
- 8 paid company holidays to rest, recharge, and maintain work-life balance
GVW Group, LLC
We are a dynamic industrial holding company dedicated to investing in, growing and starting businesses. Founded in 1993, we leverage great people and great technology to grow our scalable early stage, high growth, and mid-sized businesses.Along the way, we have expanded globally into diverse industries including manufacturing, distribution, technology, big data, engineering and energy efficiency.We use our operational expertise to create value while working with existing management teams. We invest in companies that can be built into platforms for growth. We cultivate an entrepreneurial environment that fosters growth through “out-of-the-box” ideas. Our global perspective permeates through all we do – customers, people, processes and products.Join Our TeamWe believe the right person can make a real difference for every company, and we’re looking for people to make a difference for us. Our people are the foundation for what we do. We seek people with a passion for growing companies and who thrive in an entrepreneurial environment. We are committed to developing our people to their fullest potential while they grow within our companies. What We LikeWe are creative in our investment strategy and play in a big sandbox. Our investment focus ranges from early stage, to middle market and growth capital opportunities. We offer our companies strategic insight and operational expertise to support our successful management teams to achieve ambitious goals. Portfolio Companies include: Autocar Trucks - GVW Parts - JIT Truck Parts - Aculocity - Triz Engineering - GreenOhm
