Responsibilities

• The Chief Marketing Officer (CMO) is one of the top leaders responsible for the company's overall market strategy, brand management, and growth engine.
• They are fully responsible for brand positioning, market expansion, marketing system development, and customer growth.
• As a core management team member, the CMO translates company strategy into market influence and business results, driving revenue growth, brand value enhancement, and the building of long-term competitive advantage.
• Develop the company’s overall market strategy and brand development plan;
• Define brand positioning and core value proposition;
• Coordinate brand communication, marketing, and public relations strategies;
• Ensure the market strategy is highly aligned with the company’s overall strategy.
• Establish a growth-oriented marketing system;
• Collaborate with sales and business teams to achieve revenue targets;
• Optimize customer acquisition channels and customer conversion paths;
• Enhance Customer Lifetime Value (CLV) and market share.

Requirements

• Bachelor's degree or above in Marketing, Business Administration, or a related field;
• 20+ years of marketing or brand management experience;
• At least 15 years of senior marketing management experience;
• A track record of successfully driving brand upgrades or rapid market growth;

Preferred

• MBA preferred.
• Experience in cross-regional or multi-market marketing management is preferred.
• Experience in international brand operation;
• Experience in digital marketing transformation;
• Experience in platform-based or ecosystem-based business marketing;
• Experience reporting directly to the board of directors or CEO.